Kentucky Bourbon Festival 2024

Event: Thursday September 12 – Sunday September 15, 2024
By Rebecca Herman McBrayer

Wayne and I found this year’s Kentucky Bourbon Festival in Bardstown, KY to be outstanding! But please understand … like many things in life, it takes planning, flexibility, a great attitude, and someone you want to spend it with to have an amazing experience!

Early Planning for KBF 2024

Our planning for the 2024 event began on our drive home from Bardstown in 2023. What did we love doing in 2023? What might we do differently in 2024? What were we most excited about trying next time? Without knowing the schedule, we had discussed what we might strategize to to acquire in the schedule. One thing we knew for certain, it would once again be critical to book our hotel early. How early you ask? Well, we booked our room 10/14/23!!! We were incredibly fortunate to be able to add two extra nights in early June. If you can stay within the limits of Bardstown, it is very helpful and saves a lot of travel time.

2023 had been our first opportunity for VIP access and we evaluated that it was well-worth the ticket price; however, the tickets would be limited. What would be our backup plan if we couldn’t get the level of ticket that was our first choice. Here is a link to our KBF 2023 VIP Experience.

As soon as the schedule and “add-ons” are published, it is time to plan each day. Are there educational sessions or events that we want to attend? What is our first, second, or third choice? Do those choices fit into our budget? What if what we want isn’t available – is our next choice going to be satisfying? If it is your first KBF, know that the tickets FLY out the door, even for the add-ons. It is imperative that you have a WRITTEN plan and are ready to make quick decisions while staying in your planned budget! We had been blessed the past two years to acquire Premium Events and Panels that we desired … if not in 2022 we got them in 2023. For 2024 we had a discussion and decided that we would forego the “Great Tent” and “Penthouse” sessions and attempt to get tickets for the Saturday evening Icons Dinner. But if it sold out too quickly, we had a back-up plan for the other sessions.

I am often teased about my color-coded Excel spreadsheets, but it has made planning and execution very successful.

April 16, 2024 – Tickets On Sale!

The date was here and it was time to see if the planning would work out. The release of the tickets was not without some hiccups in the system as emails with the code were delayed for many, myself included. My notice arrived nearly 25 minutes after the designated time, and that was a tad stressful.

Even so, I was able to acquire VIP tickets for Wayne and myself. We got one Flask Force VIP and one Enthusiast VIP. PLUS, we were able to secure two tickets to the icon dinner!

Kentucky Bourbon Festival 2024 Finally Arrived!

Thursday, September 12, 2024

The long-awaited event was here! We kicked it off on Thursday night with the amazing Bourbon in the Air! At the Kentucky Bourbon Festival Grounds – Bourbon in the Air, an exclusive evening event held on Thursday, September 12, from 6 to 9:30 pm. This highly sought-after experience offers a limited number of attendees access to a night of bourbon indulgence under the stars. At Bourbon in the Air, guests will enjoy catered hors d’oeuvres, exclusive cocktails, and neat pours from top distilleries across Kentucky while live music sets the scene for a memorable weekend for bourbon aficionados. Not only does Bourbon in the Air provide an opportunity to mingle with fellow bourbon enthusiasts and distillery representatives, but it also offers a sneak peek of the festival grounds and distillery booths before the official start of the event on Friday.

We truly enjoyed visiting the various booths, especially in the Craft Distillery area, to chat with the teams from each distillery and share in their excitement for the festival. We had a few tastes, listened to music, grabbed a bite to each, and picked up our VIP packages. The Flask Force Swag included a gift bag, with a gift box, and it contained: Flask Force T-Shirt, Elijah Craig Single Barrel signed by Conor O’Driscoll, Copper Flask, Commemorative Coin, KBF VIP etched Glencairn glasses with leather carry case.

Friday, September 13, 2024

It was pouring down rain and not expected to stop until perhaps noon, but we were ready with ponchos and umbrellas. We started our day with a wonderful breakfast at Mammy’s. That also meant that our very early arrival garnered us a parking place just a block from the festival gates. The rained changed to an occasional drizzle and we spent an hour in line before the VIP gates opened at 11AM.

We stopped by the VIP tent several times to grab bottled water, cool off, listen to the featured Master Distiller, get a premium pour, or even a bite to eat. Since we often hung out in the back area with the craft distilleries and the stage, it was nice to have the option to pop into the VIP area for a little break.

We spent quite a bit of time in the very nicely shaded Evergreen Main Stage area that had ample seating. There we could people watch, enjoy great live music, and also listen to the Bourbon:30 shows that were held on the half hour.

On Friday, we learned from these free shows – all led by Steve Coomes:

12:30 – The Bourbon:30 Talk Show – This Really Happened On A Tour! Distillery tour ambassadors educate and entertain some, well, interesting guests on the job. Hear Caryn Wells (Green River), Josh Hollifield (Heaven Hill) and Damian Gallaher (Angel’s Envy) share some amusing first-hand experiences about their work in bourbon tourism.

1:30 – The Bourbon:30 Talk Show – When Maker’s Got Old: The Story Of Cellar Aged. In 2023, Maker’s Mark released its oldest bourbon ever, an 11-year pour dubbed Cellar Aged. Maker’s managing director, Rob Samuels, and innovation manager, Beth Buckner, will tell the story behind Maker’s first long-aged innovation.

3:30 – The Bourbon:30 Talk Show – Will Changing Climate Change Our Whiskey? With topsy-turvy weather now the new normal, will fluctuating temperatures affect how whiskey matures? Potential water shortages also are a concern that may affect whiskey production. Experts Bernard Peterson (Peterson Farms), Jeffrey Lewis (Independent Stave Co.) and Rachel Nally (Heaven Hill) will weigh in on those and other potential climate-related impacts on American whiskey.

4:30 – The Bourbon:30 Talk Show – All In The Family: Heaven Hill Distilleries. After 89 years in operation, Heaven Hill Distilleries isn’t just one of the largest independent spirits producers in the U.S., its ownership hasn’t changed since the Shapria family founded it in 1935. Listen in as executive chairman, Max Shapira, his wife Elln Shapira, his daughter and co-CEO, Kate Latts, and her husband, co-CEO Allan Latts, talk about the unique family-focused effort behind this large and historic spirits company.

Of course, there were distilleries where we tasted pours, met new people, connected with friends, and bought a bottle or two. The first full day was in the books and it was a great one!

Photos: Kim Bard in front of The Bard’s booth; with Amine Kar of Old Louisville Whiskey Co., with Stephen Beam of Limestone Branch, and with Rebekah Neeley of Neeley Family Distillery.

Saturday, September 14, 2024

Like Friday, we arrived early for breakfast at Mammy’s and secured excellent parking. We lined up in the VIP line at 9AM and that provided two hours of getting to know the people who were also crazy enough to be in line two hours early. LOL!

We headed right to Jim Beam to get the Booker’s Reserve, enjoyed a few tastes along the way. Old Forester had a neat pour of The President’s Choice topped with a donut hole. Now if that doesn’t epitomize the festival and bourbon for breakfast, I’m not sure what does. We went back to the VIP tent where there was a bit of a circus theme for the day, grabbed some water, and used the air conditioned rest rooms. Yes – another great perk!

On Saturday, we learned from these free shows – all led by Steve Coomes:

12:30 – The Bourbon:30 Talk Show – (Always) Under Construction: New Kentucky Distilleries. As American whiskey continues its creep into international markets, new producers continue entering the space to make more of it to sell abroad. Listen in as veteran distillery operators John Hargrove (The Whiskey House), Caleb Kilburn (Eastern Light Distilling) and Denny Potter (Potter Jane Distilling) share progress updates on their brands’ state-of-the-art production plants set to open in 2024 and ‘25.

1:30 – The Bourbon:30 Talk Show – Explain Premium Pricing–Please! Consumers often wonder why whiskey prices are so different from store to store. Some blame distilleries, others retailers, and others still, distributors. Listen in as our panel of experts, including Mike Fisk (Evergreen Liquors), Elizabeth McCall (Woodford Reserve) and Justin Sloan (Justins’ House of Bourbon), discuss why pricing is so varied and what forces drive those prices.

2:30 – The Bourbon:30 Talk Show – Battling For Attention: Struggles Of Small Brands. One of the biggest weapons large distilleries have in their marketing quiver is big budgets. As smaller whiskey makers like Royce Neeley (Neeley Family Distillery), Amine Karaoud (Old Louisville Distilling Co.) and Stephen Beam (Limestone Branch Distillery) will tell you, it’s hard to get noticed in a marketplace dominated by bigger brands.

Lunch and a bit of down time in the VIP Tent.

Like the previous day, between the shows, we visited distilleries, reconnected with friends, and bought a bottle or two. We made this day a bit shorter, departing at 4PM. This gave us time to cool off from the heat and get ready for the KBF Icons Dinner, which you can read all about HERE.

Photos: With Alex Castle of Augusta Distilling, Jane Bowie of Potter Jane Distilling, and with Royce Neeley of Neeley Family Distillery.

Sunday, September 15, 2024

Sounds like a repeat and it is! Breakfast at Mammy’s. In the VIP line at 9AM for the 11AM opening. Again, we met several very nice people and there is plenty of time to chat when waiting for two hours. The gates finally opened and we had made a decision to “brave” the Heaven Hill line on this last day. We went straight there and estimated that we were #125 in line. We heard that it was Old Fitzgerald BIB 13 YO, about 200 bottles, so we decided to wait it out. It was hot and the sun was pounding. Both Green River and New Riff were walking the line and handing out samples. How awesome was that? After an hour and twenty minutes, it was our turn to buy our bottles. Whew. This is the first time we have owned an Old Fitz and since this is the only true line we stood in for the event, it was worthwhile.

We headed straight for the VIP tent for water, AC, and a chance to sit for awhile. Met some terrific people while sharing one of the seating areas. Honestly, if you attend the KBF and don’t make new friends, you are truly missing out. Bourbon people are awesome!!

We made the rounds at some of our favorite craft distillers to check in and see how their weekend had gone, especially those attending for the first time. We were thrilled to hear that they found it to be a valuable experience and that they believed they garnered new customers through this experience.

On Sunday, we learned from these free shows – all led by Steve Coomes:

1:30 – The Bourbon:30 Talk Show – Press for Information: Whiskey Reporters Panel. American whiskey writers see and experience the industry in ways most consumers never do. Listen in as David Thomas Tao, Sara Haven, Frank Dobbins and Patrick Garrett discuss trends, share their research on the industry.

2:30 – The Bourbon:30 Talk Show – The Takeaway: Tell Us What You Learned At the 2024 KYBF. The KYBF welcomes some 7,000 visitors each year to taste whiskey, talk to the people who make it and listen to industry buzz. KYBF Chairman, Cordell Lawrence, KYBF President & COO, Randy Prasse, KYBF Vice President of Distiller Relations, Stacy Pritchard and Bourbon:30 host Steve Coomes and some KYBF team members review what’s new and ask audience members about their favorite parts of KBF 2024.

After the final show concluded, we made a few final goodbyes as we wanted to be on the road by 3:30! Once again, this was an amazing experience. We were tired, hot, and ready to get home but we know that we will cherish each memory and start the count down to KBF 2025, which will be September 5-7! Yes, we have already secured our hotel room. Do not wait to do that!

It is great to be home until our next adventure. Here is a look at the 15 bottles that we selected during this year’s KBF. We can’t wait to start tasting them!

Embracing the Craft,
Rebecca & Wayne

Event Date: Saturday, September 14, 2024 6:00 – 10:00 PM
By Rebecca Herman McBrayer

Wayne and I were absolutely thrilled for this event! Over the past two years, we have passionately enjoyed bourbon dinners that have left an indelible impression, and attending the Supper Club events at James B. Beam Distillery has been nothing short of a culinary adventure. Each occasion brought us exquisite food meticulously prepared and captivating stories that enveloped us in the rich heritage of bourbon.

Event Description: A special evening with 7th & 8th generation master distiller’s Fred & Freddie Noe at Fred’s home in Bardstown, KY with some of their renowned friends. Dinner will be provided by the Kitchen Table restaurant with an opportunity to enjoy pours and cocktails from each participating distillery. You will be delighted with stories during an exclusive round table tasting featuring a product from each brand, and the opportunity to interact with top professionals in the bourbon industry.

The speakers for the evening included: Brent Elliott – Four Roses, Royce Neeley – Neeley Family Distillery, Steve Nally – Bardstown Bourbon Company, Rob Samuels & Bill Samuels Jr – Maker’s Mark, and Fred & Freddie Noe – James B. Beam. Baker Beam was also at the dinner but did not speak on the panel.

The Noe’s Home in Bardstown – A Spectacular Setting

As instructed, we parked at a nearby church and walked to the driveway entrance where we were checked in and joined others in anticipation for it to be 6PM. Although it was an incredibly hot day, we were joyful for no rain and excited that the sun would be setting beautifully as the night unfolded. We met some fantastic people in line and enjoyed a delightful dinner with them – Michael & Dawn Mitchell of Chasing Neat.

Freddie Noe welcomed us, provided a brief overview of the evening, and invited us to enjoy our cocktails.

Neeley Family Distillery Cocktail and Appetizers

As described by Chef Landry – the cocktail was a New Orleans classic Sazerac made with Absinthe from the Neeley Family Distillery. Chef sought to match the absinthe flavors with the herbs in the oysters and the fennel in the spinach tart.

They started passing the appetizers early on and they were terrific! The Hidden Barn Cherry Picker Sazerac was outstanding!

Distiller Icon’s Panel Discussion and Tasting

This experience was nothing short of extraordinary! Having the chance to listen to each of these icons delve into their histories, share their passions, and express their spirits was truly awe-inspiring. The atmosphere was wonderfully relaxed and engaging. We were incredibly lucky to have Andy Treinen, the President of the Frazier History Museum, as our moderator, guiding us through this excellent discussion. There were moments of delightful banter among the speakers and some truly entertaining stories shared that added to the magic of the evening!

Each icon had an opportunity to speak and then introduce their pour.
**Brent Elliott – Four Roses 2024 Limited Edition Small Batch.
**Royce Neeley – Neeley Family Distillery, Hidden Barn.
**Steve Nally – Bardstown Bourbon Company, Discovery Series #12.
**Rob Samuels & Bill Samuels Jr – Maker’s Mark 2024 Cellar Aged.
**Fred & Freddie Noe – James B. Beam, Booker’s ‘The Reserves’ 2024.

At the conclusion of the talks, Chef Brian Landry introduced the menu. He has been working with Fred and Freddie for the last three years and they have done many collaborative dinners. He strives to align well with them and the liquids they place in the barrels. Chef reminded us the the Beam’s saying, “Drink it any damn way you please!” However, he noted that tonight we would be drinking as the distillers’ pleased because they selected the cocktails and then Chef Landry reverse-engineered the menu.

Four Roses Bourbon Cocktail and First Course

Chef Landry – Four Roses Single Barrel Vieux Carre another New Orleans cocktail has a little bit of Benedictine in it, a lot of herbal notes, and it’s finished with some bitters that are heavy on star anise. The pork belly was marinated with soy sauce and then finished with the caramel sauce that has a bit of fish sauce in it. This was served with corn pudding.

The pork belly was cooked to perfection! Plus, the creaminess of the corn pudding was amazing. Fantastic course.

Bardstown Bourbon Company Cocktail and Second Course

Chef Landry – Anytime we come here we have to do Fried Chicken, so we’re going to do a fried chicken thigh with truffle honey, truffle grits, and a wild mushroom au jus that will go with the High Wheat Side Car from Bardstown. The Side Car has a lemon juice and Orange Curacao that will help cut through the richness of the fried chicken.

I’m personally a push-over for fried chicken and love grits – this combo did not disappoint! Wow – the chicken was very flavorful and crispy and the grits were delightfully creamy.

James B. Beam Cocktail and Third Course

Chef Landry – For the final savory course, Fred is the master of the grill, so we are doing a 14 oz veal chop. It is an Italian style dish, a Veal Saltimbocca. It is cooked on the grill with garlicky breadcrumbs, sage, and country ham chips from Freddie’s country ham.

This veal chop was indescribably good. Cooked to perfection and seasoned amazingly. Unfortunately, we were so full by the time it arrived that we could only enjoy part of it. To-go bags would have made for a terrific midnight snack!

Maker’s Mark Cocktail and Dessert

Chef Landry – The final course is sweet. The cocktail is a Maker’s Mark 46 Apple Butter Old Fashioned. Then, the burnt cinnamon pot due crème was made with burnt cinnamon sticks that we steeped in cream and then added a bit of orange zest and vanilla. It is finished off with cane syrup granola, salted caramel, and green apples.

As mentioned previously, we were full by the veal chop. Even so, we had to at least taste the cocktail and this scrumptious dessert. There might have been more than one bite involved!

Freddie Demonstrating the Kentucky Whiskey Ham Luge

Freddie is well-known for his cured hams and for hollowing out a portion to pour bourbon over it. This night probably would not have been complete if Chef Landry hadn’t put the challenge out to do this, which Freddie did with ease. But turnabout’s fair play – Freddie then challenged Chef and he accepted with great skill as well! Fun times!

A Great Night to Connect with Awesome People

In addition to Fred Noe signing a bottle of Booker’s ‘The Reserves’ 2024 for us, he and Baker Beam also signed our 1990s mini set of Booker’s, Baker’s, Basil Hayden’s, and Knob Creek.