Bourbon & Whiskey News: October 2024 Insights

11/01/24
Curated by Rebecca Herman McBrayer

Bourbon & Whiskey News Highlights from October 2024 >> 40 Stories!

In October 2024, the bourbon and whiskey industry experienced remarkable advancements, highlighted by an impressive boom in whiskey tourism and the expansion of festivals, alongside significant distillery growth. American whiskey production is on the rise, defying stagnant sales. Exciting new bourbons were launched from various brands, and the Kentucky Bourbon Trail proudly celebrated its 25th anniversary.

Whiskey Tourism Market Analysis Report 2024: Rise in Gastro-Distilleries, Growth of Whiskey Festivals, US Expansion – Size, Share, Trends, Opportunity, and Forecasts to 2029

Investing in America’s Spirit: CaskX Highlights Bourbon Investment at 2024 Kentucky Bourbon Festival

Why American whiskey is raising its production while sales stay flat – Category Intel

California becomes powerhouse in bourbon business

American whiskey growth stalls in US

InvestBev Commits $50 Million to Fuel Growth in the Distillery and Bourbon Barrel Sector

MGP Ingredients Declares $0.12 Quarterly Dividend

Bardstown Bourbon Company Completes Most Significant Distillery Expansion to Date

Journeyman Opens a New Complex in Valparaiso, Indiana

Legendary Master Distiller, John Campbell, Joins Sespe Creek Distillery

Distillery building ranks among top Henderson projects in September

These two founders left Maker’s Mark to create their own distillery

Descendants of Bardstown’s founders set up distillery in Muhlenberg Co.

Green River Distilling Co. coming to Whiskey Row

Louisville distillery and brand to sell at auction in December

2.55 million tours and counting: Kentucky Bourbon Trail by the numbers

Kentucky Bourbon Trail | Distilleries celebrate 25 years since the iconic trail began

Awards Announced >> 5 Stories

IWSC announces 2024 Spirits trophy winners

Heaven Hill named Most Awarded US Distillery at international spirits competition

Kentucky Peerless Distilling Co. Awarded Bourbon Trophy 2024

See how Kentucky bourbon, distilleries ranked in USA TODAY’s 10Best Readers’ Choice Awards

Michter’s Receives The Industry’s Highest Honor: The 2024 World’s Most Admired Whiskey

Bourbon Festival News & Updates >> 1 Story

Record-setting attendance helps Bourbon & Beyond win national Festival of Year award

Mary Dowling Whiskey Company Introduces Winter Wheat Bourbon: A Toasted Barrel Masterpiece

Widow Jane Releases 20-Year Black Opal Bourbon

Blade and Bow Re-Releases 22-Year-Old Kentucky Straight Bourbon Whiskey

King of Kentucky Bourbon Releases Seventh Edition

2XO Announces Release of The Sneakerhead Blend Bourbon

RD1 Spirits Unveils 10-Year Kentucky Straight Bourbon Whiskey Finished in Brazilian Amburana Wood

Bardstown Bourbon Co. Releases Blackberry Farm Collab Whiskey

Milam & Greene Whiskey Barn Owl Single Barrel Bourbon is Ready to Fly

Brother’s Bond adds 7YO bonded Bourbon

Yellowstone Bourbon announces 2024 Bourbon Giftpack

Woodford Reserve Releases Master’s Collection Madeira Cask Finish

Jim Beam® Unveils Limited-Edition Winter Reserve To Unwrap The Spirit Of The Holidays

Baker’s Bourbon Launches New High-Rye Expression

A Very Rock n’ Roll Holiday: FEW Spirits Releases Icons of Rock Collection Featuring Whiskey Collabs with Legends of Modern Rock

Rabbit Hole Distillery Releases Limited Edition 8-Year-Old Boxergrail Founder’s Collection

‘Distillery of the Decade’ Releases Alberta Premium Batch 10 Legacy Reserve

Buffalo Trace Releases 2024 Antique Collection

May 2024 BBQ & Barrels

May 13, 2024
By Rebecca Herman McBrayer

We started the weekend on Friday night with the kick-off dinner, Spirited Bourbon Pairing Dinner at Green River Distillery. However, Saturday, May 11, was the big day – and BIG it was. The 2024 BBQ & Barrels event was amazing. There was competition BBQ in the streets, a great line-up of live music all day, a very interesting auto show, education sessions in the afternoon, followed by the bourbon festival. Of course, that doesn’t mean the day is complete until gathering with friends and an opportunity to view the Northern Lights. What a day! Something for everyone!

BBQ Competition and Street Fair

Cooking teams, BBQ competition, Food Trucks – this Street Fair lined 2nd Street in downtown Owensboro, KY. It was fun to walk and smell the amazing aromas coming off of those smoker. Wow – if only cameras had smell-a-vision!

On Friday we sampled one item and enjoyed a cocktail from Castle & Key.

Saturday we had the opportunity to sample from the various competition teams. So many yummy bites of smoked chicken, pork, bologna, ham, sausage, venison, etc. It is amazing how full you can get sampling with a toothpick!

The car show was new this year. I’m not sure I would have been aware of it if I hadn’t known someone who was showing his 57 Chevy. While there weren’t as many cars in the field as one might expect, they were all incredibly different and quite stunning. Ultimately, 12 barrel head trophies were awarded.

Education Session with Evan Williams

We enrolled in the Master Class with Evan Williams Bourbon Experience (EWBE) Artisanal Distiller, Jodie Filiatreau. The BBQ & Barrels classes are a terrific value. Held one hour prior to the VIP entry for the bourbon tasting, the last two years there have been three options available and only $25 a ticket for a 45 minute session.

Jodie introduced himself and provide some background on his 42 years of experience, working his way up, of being a part of the Heaven Hill family-owned operation.

He then led us on a detailed tasting of two award-winning Evan Williams Bourbons made in distinctly different styles. The small cups, in the photo above, contained various elements, such as cherry, cinnamon, walnuts, etc. that might be on the nose or the palate of the two expressions. We were also provided a water dropper and were encouraged to try each a second time with a drop of water to see how it might open up differently.

First up was the Evan Williams Single Barrel made in column stills at the historic DSP-KY-1 Bernheim plant. This expression is 78% corn, 10% rye, and 12% malted barley. The notes provided were accurate for our palate as well – nose of dark caramel, sweet oak, and charred wood; taste of oak with honey, fruit notes of apple and orange, and a very nice spice.

Next was the Square 6 wheated bourbon made in the EWBE Artisanal Distillery using Vendome pot stills. We have tried and purchased the Square 6 previously and the wheated expression is one of our favorites. It is a blend of two mashbills. The first is 74% corn, 16% wheat, and 10% malted barley. The second is 68% corn, 20% wheat, and 12% malted barley. This is bottled at 105 proof. All aspects of this is wonderful. The nose starts with caramel, vanilla, figs, cherries, and oak. The nose continues on the palate and adds confectioners’ sugar and walnuts. The walnuts continue on the finish as well as oak and cinnamon. It is a yummy flavor bomb.

Rebecca, Wayne, & Jodie
Lisa & Jodie

Jodie loves what he does and it shows in his excitement when talking about these spirits. It was really nice to meet him, hear his story, and taste these spirits again with his enthusiasm as an added bonus. After the session concluded, we were able to get pictures with him for us and our friend, Lisa Stinson.

Barrels Bourbon Festival – VIP

View of the BBQ & music festival from the Convention Center

The VIP ticket included the all-important one-hour early entry (3PM vs 4PM). Everything else aside, this is critical because it is much less crowded and this allows you to sample more easily and spend time talking with the various distillers. Of course, the passed heavy hors d’oeuvres and commemorative VIP BBQ and Barrels Glencairn tasting glass is very nice as well.

With 35 distilleries, we approached it somewhat methodically but also ensured we had time with some of our favorite people!

There were legacy distilleries, craft distilleries, and some who were just getting started. It is wonderful to see everyone together and in a support environment.

The crowds were substantial following the VIP hour but everyone was polite and friendly. People shared tables to visit and take a break. Distillers shared their stories, provided samples & tchotchkes, most were able to sell bottles a well. It was a great opportunity to be reminded of why we have enjoyed these folks while meeting new people and tasting new expressions.

We made our bottle purchases (pro tip: wait so you don’t have to carry!) and exited the event a little after 5PM. We enjoyed our time there and two hours was just about perfect for us.

Bourbon Friends & Northern Lights

It was a wonderful day and a beautiful evening; thus, we couldn’t let the fun end at the conclusion of the festival. Many of us gathered at about 8PM for a “bottle share” around the bonfire at one of the hotels on the river. Again, time with old friends and time to get to know new friends. That is what the bourbon journey is all about. Sharing a pour with stories, laughter, and even some cigars. I’ve said it before and will say it again – bourbon has an amazing culture and it is one that we feel immensely blessed to be a part of.

This also happened to be a night where viewing the Northern Lights was a possibility. Being on the river, without excessive lights, was a lovely setting to gain a glimpse. We all looked, watched, and hoped for several hours. Ironically, it wasn’t until Wayne and I were walking back to our hotel at about midnight that we were finally able to capture the magical view. Wow – the Northern Lights truly placed a colorful bow on what had already been a perfect weekend.

The Glover Cary Bridge (also known as the Blue Bridge) connecting Indiana to Owensboro KY always has an amazing light display.

That’s a Wrap for BBQ & Barrels

Wow – what a wonderful weekend! We could not have asked for better weather. The event was well-organized and everyone we met was friendly and fun. It is always difficult to say what was the best part or the best memory. While the events were excellent, it is always the people who create the memories. Seeing folks that we haven’t seen for some time. Making new friends. Spending time with people who come from various locations and walks of like to share a common passion – bourbon.

If you haven’t been to Owensboro, KY or this BBQ & Barrels event, mark your calendar for 2025. The BBQ event has been a staple on the riverfront for decades and in 2023 the “barrels” portion was added. This year was the first time for the car show. With the live music, it is truly a festival atmosphere. There is something for everyone and that is why the attendance continues to grow. Bookmark their site, tickets usually go on sale late February or very early March.

Again, we highly recommend this event. If you haven’t attended a bourbon festival before, this is a terrific chance to do so in a non-overwhelming environment. And if your friends, spouse, or significant other are not “into bourbon” that’s ok because there is so much to do!

This was a great memory for Our Bourbon Journey – be sure to add it to yours!

Rebecca & Wayne

Photo credits: Rebecca Herman McBrayer

First Visit to The Bard Distillery

April 18, 2024
By Rebecca Herman McBrayer

Wayne, Rebecca, Tom, & Kim




February 18, 2023, Wayne and I decided to venture to Graham, KY in Muhlenberg County. The reason for this trip was to make a visit to The Bard Distillery, which is on the Kentucky Bourbon Craft Trail, Western Region. Little did we know that we would fall in love with the people and the distillery and make many more visits.




History and Beginnings

One of the most fascinating aspects of the Bourbon Trail is learning the history of the distillery and what brought the owners to be in the distilling industry. This is especially interesting with the Craft Distilleries who are typically following a life-long or possibly a learned passion for spirits. For Tom and Kim Bard, they took different paths but ended at the same destination… A love and commitment for the history and people of Muhlenberg County in Kentucky.

Tom, a mechanical engineer, grew up in Muhlenberg County and is the 4th great grandson of William Bard – the founder of Bardstown, KY. Tom spent many years in motorsports including being a crew chief. On the other hand, Kim is from Tallahassee, FL and spent her early career in education, but has been known for being a race car driver in the Nascar Busch series. The stars aligned, they were married and now live on the family farm in Kentucky. For more on their legacy, see the distillery’s About page.

When you first arrive at the distillery, you can’t help but notice the art-deco building sitting on the hill. It was a beautiful old school that had been abandoned in 2004. Thankfully, Tom and Kim had a vision for a distillery and entertainment venue and purchased the property in 2015. Based on what we heard on this tour as well as subsequent visits, we know that they are taking time to properly renovate while lovingly paying homage to the historical buildings that they treasure.

For now, the old gymnasium is their hub of operations and doubles for an event space. Luckily, it is in amazing condition and the floors are beautiful.

On the stage of the gym is where the distilling takes place! They shared with us on that first tour that they cannot wait to get their Vendome Copper & Brass Works still that will reside in the main school building. If you know anything about the industry, you know what a long wait time is usually expected to get a custom made Vendome!

At the conclusion of the distillery tour, we enjoyed a guided tasting of several of their award-winning spirits – each one was terrific.

Gift Shop

They have a terrific little gift shop and we were each able to get a shirt plus a very nice sign to display (and Kim and Tom signed the sign for us).

Happy to acquire another distillery ornament for the tree and distillery pin for my hat!

We loved all their spirits and bought our fair share – including their last bottle of Founder’s Select. Even things that we wouldn’t normally consider – such as flavored or creamed, were awesome! Since this first visit, their Cinder & Smoke Oloroso has become one of our favorite bourbons.

Distillery Trail Statistics

The Bard Distillery in Graham, KY was our 33rd distillery. A member of the Kentucky Bourbon Craft Trail, Western Region – it was our 13th distillery on the Craft Trail and our 3rd of 5 in the Western Region.

We returned 5/28/23 for the release of their Central City 150 and enjoyed a Smoked Old Fashioned while visiting. A pre-dawn return trip 09/23/23 to purchase the Cinder & Smoke Excelsior aged 17-years. Plus, most recently on our pre-eclipse outing! Always a joy!

Please visit The Bard! You will not be disappointed!!

Pro Tip: As mentioned in a previous article about this area, The Bard Distillery, MB Roland Distillery, and Casey Jones Distillery are quite close together and are on the Kentucky Bourbon Trail Craft Tour Western area.

A fun addition is Old Glory Distilling Co in Clarksville, TN. That plus MB Roland and Casey Jones will complete the Stateline Whiskey Tour. You will receive a souvenir shot glass at each stop and a finisher’s stave at the last one.

Happy Trails!
Rebecca

All photos by Rebecca Herman McBrayer unless otherwise noted.

Pre-Solar Eclipse Trip to MB Roland, Casey Jones, and The Bard

By Rebecca & Wayne McBrayer

Saturday, April 6, 2024 we decided to enjoy the beautiful day and revisit some awesome stops on the Kentucky Bourbon Trail Craft Tour Western area. Besides loving these distilleries, there were some events and special Total Eclipse bottle releases happening as well that we didn’t want to miss.

MB Roland Distillery in Pembroke, KY

MB Roland Distillery is located on a lovely farm just south of Hopkinsville, which also means that they are just north of the Tennessee state line. Via their Facebook postings, we knew that they were releasing the MB Roland Single Barrel Kentucky Straight Bourbon and “Smallest Small Batch” hand selected and blended by Jackie Zykan. Bonus, she was to be there for bottle signings 11-3. In addition, we wanted to acquire a bottle of their total eclipse commemorative Black Sun Bourbon etched bottle.


We were fortunate to arrive early and have an opportunity to talk with Jackie. She is not only incredibly knowledgeable and possesses an amazing palate, but she is super nice as well.


After our chat, we decided to do a small tasting to help us determine what other bottles we wanted to take home with us. They have endless options and you are sure to find one or two that hits the mark for your taste. In addition to the ones that Jackie signed and the Black Sun Bourbon, we also got one finished in brandy and a single barrel named “Butter and Biscuits” as it was very clear how it got its name!


Casey Jones Distillery in Hopkinsville, KY

From MB Roland, it is a mere 22 mile drive north to the Casey Jones Distillery. We had a mission to collect as many eclipse specialty bottles as reasonable and we knew that Casey’s had a few options. We were able to sample several items and that helped us confirm that we would acquire the three eclipse options as well as an amazing single barrel four-grain.

Rebecca, AJ, and Wayne

We had the opportunity to meet with their Master Distiller, AJ, and get a picture with him. He was thrilled that we loved their spirits and encouraged us to stop in their bar for a specialty cocktail before leaving. That was certainly on our agenda just as soon as we grabbed some of the BBQ that we had been smelling on the smoker! Smokin O’s BBQ had burgoo, BBQ nachos, pulled pork, chicken, brisket, and ribs – amazing! We enjoyed our food selections with a cocktail (Bloody Mary for Wayne and the Total Black Out for Rebecca).

Casey Jones Single Barrel Eclipse Cask: Originally barreled for the 2017 Eclipse, it was now bottled for the 2024 Eclipse. The mashbill is 50% corn and 50% cane recipe. It was aged just shy of 7 years in a Kelvin Cooperage #4 char, medium toast cask, offered uncut at cask strength.

Total Eclipse Bourbon: This is a 4 grain mashbill with 75% corn, 10% wheat, 10% rye, and 5% malted barley.

Total Eclipse Moonshine: Distilled from a century-old family recipe of 50% corn and 50% cane sugar, this particular moonshine was first created during the 2017 eclipse.



It was somewhat a “given” that we would stop by The Bard Distillery as we would literally drive by the exit on our way home. From Casey’s, it is less than 40 miles to the north – and again – on our way home to Southern Indiana. We had our fingers crossed that we might catch a lull on a Saturday so we could chat for a bit. That’s exactly what happened – we arrived just after two large groups had departed!

We always enjoy visiting with the team, seeing what might be new in the gift shop, and getting a bottle or two to replenish our shelves. We were in need of their Cinder & Smoke Straight Kentucky Bourbon Whiskey finished in Spanish Oloroso casks. Apparently, we weren’t the only ones with that great idea as they were temporarily sold out. Just another reason to make a visit in the near future!

That said, we were able to catch up with Kim Carter Bard and Amy Bryant while enjoying that day’s specialty cocktails. In addition, we were blessed to receive a special behind-the-scene’s peek at things to come for the distillery. All I will share is that you will want to see it unfold! Just brilliant. We are very excited for Kim, Tom, and the entire team!

Kim invited us to follow her to Greenville, KY to check out a great spot there. And we were off to do just that!

Sip&Spin Coffee & Records in Greenville, KY

Greenville, KY is a picturesque town in Muhlenberg County with a traditional town feel and many historic buildings. The Sip & Spin Coffee & Records is no different. Located in the historic Roark building, the location has served several purposes including an undertaking business, antiques, and the printer for a local paper, “The Record.” Many historical items are on display today and it is fascinating to walk through. If that isn’t enough, they have fabulous coffee and live music on Friday and Saturday evenings.

We truly enjoyed relaxing there and chatting with Kim as well as Ben Duvall, the owner of the establishment. We look forward to returning on a Saturday in the near future to enjoy the music and people of Greenville.

Rebecca, Kim, and Wayne at the Sip & Spin

Distillery Trail Statistics

MB Roland Distillery, Casey Jones Distillery, and The Bard Distillery are on the Kentucky Bourbon Trail Craft Tour Western area. This trip marked our second visits to MB Roland and Casey Jones and our 4th to The Bard. Overall, they were our 121st, 122nd, and 123rd distillery experiences.

The Bourbon Trail is so much more than collecting stamps and bottles of spirits. Whether you are just starting the Trail or are well into it, always remember to savor each moment and take it all in. It is a culture. It is making new friends. It is supporting up and coming businesses. It is a way of life and we love it!

Pro Tip: Add Old Glory Distilling Co in Clarksville, TN. That plus MB Roland and Casey Jones will complete the Stateline Whiskey Tour. You will receive a souvenir shot glass at each stop and a finisher’s stave at the last one.

Happy Trails,
Wayne & Rebecca

All photos by Rebecca

January 2024 Kentucky Straight Bourbon Whiskey Tasting

01/31/24
By Rebecca Herman McBrayer

Please be sure to read our approach to Tasting Whiskey if you haven’t already. 

For this tasting, Wayne and I decided to select three Kentucky Straight Bourbon Whiskeys. Such whiskeys have all the requirements of bourbon: Made in the U.S, distilled at <= 160 proof, barreled at <= 125 proof, aged in new, charred oak containers, bottled at >= 80 proof. Straight bourbon means it is aged at least 2 years (and must have an age statement if less than 4). In addition, to be Kentucky Straight Bourbon, it has the additional requirement that it must be produced and aged at least 1 year in the state of Kentucky.

For this tasting, we selected expressions from the Kentucky Bourbon Trail Craft Tour: The Bard Distillery, Bluegrass Distillers, and James E. Pepper Distilling Co.

The Bard: Cinder & Smoke


Mash Grains – Corn, Rye, Malted Barley
Proof – 94
Age – At least 4 years






Color – Medium Amber
Aroma – Honey, baking spices, smoke
Taste – Honey, caramel, vanilla, brown sugar; Tasted with dried cranberry – very similar but there is a buttery taste and the black pepper finish is gone; Tasted with a pecan – baking spice, caramel, and some light oak; Tasted with dark chocolate – creamy, buttery, caramel.
Finish – lingering with black pepper
General Notes – Solid bourbon with a nice balance of tastes.

Bluegrass Distillers: Bottled-in-Bond


Mashbill – 75% yellow corn, 21% rye, 4% malted barley
Proof – 100
Aged – At least 4 years







Color – Medium amber
Aroma – Honey, salted caramel, vanilla, green tea, light fruit
Taste – Honey, pear, oak, butterscotch; Tasted with dried cranberry – more fruitiness again a very light caramel with a really smooth finish with a hint of cinnamon; Tasted with a pecan – more buttery with the pecan, less cinnamon, finish is very light now; Tasted with dark chocolate – strong pepper on the finish.
Finish – Lingering baking spices such as nutmeg and cinnamon as well as black pepper
General Notes – Very nice, full-bodied, drinks like it would be a warm hug in the cold

James E. Pepper: Decanter Barrel Proof

Note – this decanter is a recreation of a historic bottle from 1945
Mash grains – Corn, rye, malted barley, malted rye
Age – average of 5.5 years
Bottled – from barrel, uncut, unfiltered
Proof – 105.7






Color – Darker amber
Aroma – Strong caramel, toasted oak, fruit and nuts
Taste –  Cherry, raisins, caramel, citrus, toasted oak, cinnamon; Tasted with dried cranberry – the fruit is a little different and less forward, buttery, cinnamon finish; Tasted with a pecan – baking spices with caramel and a hint of cocoa and a light cinnamon finish; Tasted with dark chocolate – creamy, buttery caramel, a little bit of cinnamon and baking spices, would like pair well with a dessert
Finish – dried fruits, rye spice, cinnamon
General Notes – Beautiful bottle with an inviting complexity, a great pour

Comparison and Ranking

Aroma
  Wayne: Bluegrass, James E Pepper, Cinder & Smoke
  Rebecca: James E Pepper, Cinder & Smoke, Bluegrass  
Taste
  Wayne: James E Pepper, Cinder & Smoke, Bluegrass
  Rebecca: James E Pepper, Cinder & Smoke, Bluegrass

Discussion – We enjoyed each of these even though they are incredibly different. Perhaps that is one of the reasons that we love bourbon so much – they are all labeled Kentucky Straight Bourbon Whiskey and they are each their own unique offering. What they have in common is that each have rye as their second grain.

**James E Pepper is right in the midst of our favorite profile. It is caramel and fruity with just the right pop of baking spices.
**Cinder & Smoke is loaded with honey, caramel, vanilla, and brown sugar with the added interest of smoke and black pepper.
**Bluegrass BIB is honey, pear, oaky, and finishes with nutmeg and black pepper.

How to chose? For a cocktail, we know that Cinder & Smoke is amazing in an Old Fashioned (especially a smoked one). Overall, it will depend on your day and what you are in the mood to enjoy. Today, we rank them as listed above. However, the great thing about bourbon is that if we do this again in a few months, the ranking could very well be completely different.

We recommend them all and they would be terrific additions to a bourbon collection, especially since they are so different. Have you tried any of these? What did you think?

Cheers,
Rebecca

Photos by Rebecca Herman McBrayer

NOTE: The bourbons in this review were purchased by us. We were not compensated by the spirit producers for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.