February 2024 Industry Highlights

02/28/24

There were many interesting articles in February. The annual market analysis and economic impact reports on spirits, bourbon, and the Kentucky bourbon industry were released. February was filled with award ceremonies and new bottle releases. Plus, several annual bourbon festivals finalize dates and announce ticket prices and on sale dates.

Bourbon Spirits Market Analysis Report released.

Kentucky bourbon industry is projected to create $9 billion in economic impact for 2024.

Kentucky Senate Bill Would Enhance Distribution Options for Craft Distilleries.

Whiskey Market Size Has Anticipated Growth Acceleration for 2024.

Staghorn opens Garrard County Distilling Co in Lancaster, KY.

Staghorn names Lisa Wicker Master Distiller of Garrard County Distilling Co.

Henderson Distilling Co closes on property

A Kansas City distillery, J. Rieger & Co, released a boxed set that salutes the Negro Baseball League.

Heaven Hill releases 18-year-old bourbon for their 2024 Heritage Collection.

Trey Zoeller, Jefferson’s Bourbon, discusses plans for future releases.

Hard Truth releases their first set of homemade bourbons – Sweet Mash Bourbon, Sweet Mash Wheated Bourbon, and Sweet Mash Four Grain Bourbon.

Angel’s Envy Cellar Collection are on the market again.

Bulleit Unveils American Single Malt.

Penelope’s Small Batch Tokaji Cask Finish Returns.

Woodford Releases Limited Edition Barrel Strength Bourbon.

Bob Dylan Launches Exploration Series of Heaven’s Door

Chattanooga Whiskey Unveils White Port Cask Finish

World Whiskies Awards announced at the Brown Hotel in Louisville, KY.

Whisky Magazine Awarded Back-to-Back Distiller of the Year to Heaven Hill.

Four Roses Wins Best Single Barrel Bourbon at the World Whiskies Awards.

Bourbon Festival News

Kentucky Bourbon Festival Dates and Ticket Sales

Bourbon on the Banks Festival Date and Ticket Sales

BBQ and Barrels Festival Dates and Ticket Sales

February 2024 Traveller Whiskey Tasting

02/27/24
By Rebecca Herman McBrayer

Please be sure to read our approach to Tasting Whiskey if you haven’t already. 

For this tasting, Wayne and I tasted the recent release from Buffalo Trace, Traveller Whiskey. From the Buffalo Trace site: For this first-of-its-kind collaboration from Buffalo Trace Distillery, Traveller brings together the collective artistry of 8X Grammy Award-Winning Artist Chris Stapleton and Buffalo Trace Distillery Master Distiller, Harlen Wheatley.

What is a Blended Whiskey? A Blended Whiskey is a mixture of different types of whiskeys, sometimes with other ingredients. It’s typically made by mixing one or more higher-quality straight or single malt whiskeys with less expensive spirits, neutral spirits, colorings, and flavorings. For example, a blended Scotch might be a combination of a barrel-aged malt whisky and some other grain whisky. In the US, blended whiskey is a combination of straight whiskies and neutral spirits containing at least 20 percent straight whiskey and bottled at not less than 80 proof. For additional information, read Blended Whiskey, part of the Sunday Spirit Notes.

Buffalo Trace Welcome Center

Traveller Whiskey Blend No. 40

Mashbill – Unknown a blended whiskey

Age – Unknown a blended whiskey

Blend – From the Buffalo Trace site: In pursuit of the finest possible whiskey, over 50 blends were sampled before making Blend No. 40 the chosen combination. Blend No. 40 is the carefully curated result of countless hours of testing & tasting and is exactly what you’d expect – a premium whiskey that speaks for itself. 

Proof – 90

Price Paid – $39.99

Color – golden

Aroma – very light, sweet such as honey or fruit, not distinct, doesn’t draw you in but also doesn’t push you away.

Tasted Neat –  somewhat of a creamy mouthfeel, like the nose, it is sweet with hints of maple, caramel, or some sort of dessert.

Tasted with dried cranberry –  sweetness again with nothing distinct or specific.

Tasted with a pecan –  brought out some complexity of oak and white pepper.

Tasted with dark chocolate – the creamy mouthfeel returned, but it is rather one note.

Discussion and Final Notes

In general, it is a rather nondescript whiskey that lacks complexity. However, with the marketing, availability, and price point, it has gained a lot of attention by those who might not typically drink whiskey or bourbon.

If you are seeking a sweet, creamy, lower proof whiskey at a good price, you should give Traveller a try. For this reason, it is also a great bottle for bourbon enthusiasts to keep on their shelf for friends who might not appreciate a more robust or complex pour of bourbon.

Cheers,
Rebecca & Wayne

Photos by Rebecca Herman McBrayer

NOTE: The whiskey in this review was purchased by us. We were not compensated by the spirit producer for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.

Blended Whiskey

02/25/24
By Rebecca Herman McBrayer

Whiskey (generic) must be made from cereal grains, distilled below 190 proof, placed into an oak container, and bottled at a minimum of 80 proof.

A Blended Whiskey is a mixture of different types of whiskeys, sometimes with other ingredients. It’s typically made by mixing one or more higher-quality straight or single malt whiskeys with less expensive spirits, neutral spirits, colorings, and flavorings. For example, a blended Scotch might be a combination of a barrel-aged malt whisky and some other grain whisky. 

In the US, blended whiskey is a combination of straight whiskies and neutral spirits containing at least 20 percent straight whiskey and bottled at not less than 80 proof.

History and Pioneer

The art of blending whisky was pioneered by Andrew Usher in Edinburgh, Scotland, in the early 1860’s. It was discovered that blending whisky could create a lighter and sweeter whisky than the more common robust whiskies of that time.

Benefits of Blending Whiskey

First, it allows the distiller to produce a consistent flavor. When we open a bottle of Buffalo Trace, Four Roses, or Woodford, for example, we expect it to taste like the last bottle or drink that we had. The environment of the barrel, weather, placement in the rickhouse, etc. can affect the taste of the spirit in each barrel. The blending process allows a careful matching to the brand’s expected taste.

Another benefit is that blending can highlight the best qualities of each barrel. By combining barrels with specific characteristics, a distiller can achieve a higher quality end-product by identifying and blending the best qualities of each one. This can create a synergy for the flavor profile that is often better than any of the individual parts.

Sometimes the goal of blending could be to create a new and diverse flavor profile. By blending spirits derived from different grains, ranges of age, various storage and aging processes could produce an end-product that has unique and desirable flavor profile.

Also, it is not uncommon for young distilleries to used sourced whiskey. Sometimes this is because they are awaiting the aging process of the whiskey that they have produced. By blending various sources and ages, they can create a unique offering to match the flavor profile what they anticipate for their brand.

In addition, there could be another purposeful approach for using sourced whiskey for blending. Bardstown Bourbon Company is known for their Discovery Series and each series represents a very specific blend of sourced spirits. It might be a blend of different grained whiskey, from different distilleries, from different states and process requirements, different ages, the possibilities are endless.

Visit to Second Sight Spirits

By Rebecca Herman McBrayer

July 31, 2022, Wayne and I visited Second Sight Spirits for the first time. We were in Cincinnati for a weekend event with the Reds and planned three distillery visits within our allotted time. Second Sight was our final stop on a Sunday afternoon.

Located in Ludlow, KY which is just south of Cincinnati, OH, on the south side of the Ohio River, this quaint town is approximately 2 square miles and was incorporated in 1864. Elm St., where Second Sight is located, is definitely a happening part of this small community.

Distillery Tour & Visit

We learned that founders Rick Couch and Carus Waggoner have been friends since grade school. Their backgrounds of Rick being a mechanical engineer and Carus an industrial designer let them to careers on the Las Vegas Strip. Carus shared stories of their time in Vegas and working on Cirque Du Soleil’s LOVE as well as Viva Elvis. I won’t share the full story of how they got involved with assembling a very large still, you will need to go on the tour to hear all about that!

He shared their story of living their vision of creating an artisan distillery to focus on local products in a fun and innovative way. We followed their distillation process, toured the rick closet and storage area. All that they do is accomplished in a very small footprint.

The energy and creativity of Rick and Carus are found in every aspect of their business. Not only do they create a fun and creative experience for visitors, but every employee that we have spoken with always says it is truly a family and they love being a part of it. The culture that they have created helps them to achieve their goal of being a company that excites, engages, and entertains.

Time and time again, when people ask about our favorite distillery or experience along the Trail, Wayne always says that his most memorable and most unique is Second Sight Spirits. We highly recommend that you carve out time in your Trail planning to include a visit to Ludlow, KY!

Photos from the tour: Worm crafted from an old street lamp and other parts found on Craig’s List. Their Rick Closet – perfect for their small barrel sizes. Special spices and grains in containers. Founder Carus Waggoner sharing their story. The Mystic Mustache Ride (yes, it runs) in the bar area of the lounge.

Gift Shop

They have a great selection of shirts. We purchased a pin for my distillery hat, an ornament for our bourbon tree, a glass, and T-shirts.

Bottles Available for Sale

In addition to their Oak Eye Kentucky Bourbon Whiskey, Second Sight Spirits also produce a Hazelnut Liquor (Queen MAB) and several varieties of rum including: unbarreled rum, spiced rum, smoked cherry rum, and bourbon barreled rum. We opted to bring home a variety of their spirits.

You can review our tasting notes of Second Sight Spirits Oak Eye Bourbon here.

Distillery Trail Statistics


Second Sight Spirits was our 13th new distillery. It is on the Kentucky Bourbon Trail Craft Tour Northern area. It was our 5th craft distillery and our 9th Kentucky Bourbon Trail stamp.





Pro Tip: Plan to visit other nearby distilleries. With advance planning, it is possible to create a terrific 3-4 day weekend trip.

Pensive Distilling 4.0 miles
New Riff Distilling 5.6 miles

South/East
Augusta Distillery 44.5 miles
Old Pogue Distillery 61.9 miles

South/West
Boone County Distilling 17 miles
Neeley Family Distillery 42.8 miles

February 2024 Oak Eye Bourbon Tasting

02/20/24
By Rebecca Herman McBrayer

Please be sure to read our approach to Tasting Whiskey if you haven’t already. 

For this tasting, Wayne and I tasted the Oak Eye Kentucky Bourbon from Second Sight Spirits in Ludlow, KY. We have had this bottle for quite some times as we purchased it on our first visit to the distillery July 30, 2022.

What is Kentucky Bourbon Whiskey? Bourbon whiskey must be made in the USA from at least 51% corn. It must be distilled at 160 proof or less.  It then must be placed into a new, charred oak container at a proof of 125 or below. In addition, it must be free from added substances (except water) and bottled at a minimum of 80 proof. To add “Kentucky” to the label, it must be aged for at least one year in the state of Kentucky. For additional information, read Bourbon Whiskey, part of the Sunday Spirit Notes.

Second Sight Spirits

Oak Eye Kentucky Bourbon



Mashbill – 72% Corn, 16% Wheat, 5% Rye, and 7% Malted Barley
Age – 1.8 years
Proof – 92.1
Barrel – 15 gallon with Char Level 3 and 115 entry proof
Price Paid – $33 for 375ml





Color – copper

Aroma – honey, grains, barley, sweet cereal.

Tasted Neat – wheat, barley, honey with cinnamon and nutmeg on the lingering finish.

Tasted with dried cranberry –  added pops of citrus (perhaps orange zest) but no longer grain-forward.

Tasted with a pecan –  the grains return in a strong way but the fruit is gone and the original cinnamon finish is very light.

Tasted with dark chocolate – as with chocolate, it is creamy; however, it reduced a lot of the original character of this spirit. That said, it is very smooth and stands up as a solid bourbon.  

Discussion and Final Notes

Nice color, great nose, and the viscosity produces lingering legs. If you enjoy tasting multiple grains in your bourbon, you will certainly enjoy this pour. While it drinks terrifically as a neat pour, we can envision it being great in an Old Fashioned with walnut bitters.

If you have the opportunity to try a pour of Oak Eye, please do! Better yet, make a trip to Second Sight Spirits and enjoy the entire experience of what founders, Rick Couch and Carus Waggoner, have brought to Ludlow, KY.

Cheers,
Rebecca & Wayne

Photos by Rebecca Herman McBrayer

NOTE: The bourbon in this review was purchased by us. We were not compensated by the spirit producer for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.

Bourbon Whiskey

02/18/24
By Rebecca Herman McBrayer

American – Bourbon is considered America’s only native spirit, and it originated in the late 1700s. During the Civil war, bourbon was used as currency due to ease of transport. By the end of the Civil War, there were over 4,000 bourbon distilleries in the USA.

What’s in a name? – There are several theories on how Bourbon got its name; however, the most common thoughts are that it is derived from the French Bourbon dynasty, from Bourbon County in Kentucky, or perhaps Bourbon Street in New Orleans.

All bourbon is whiskey but not all whiskey is bourbon.”

Whiskey (generic) must be made from cereal grains, distilled below 190 proof, placed into an oak container, and bottled at a minimum of 80 proof.

To be Bourbon, additional requirements must be satisfied, and this is in accordance with Title 27 of the US Code of Federal Regulations (CFR). This was further acknowledged by the US Congress May 4, 1964, when it declared Bourbon a “distinctive product of the United States.”

Bourbon Requirements include that it must be made in the USA with a mashbill that contains at least 51% corn. It must be distilled at a maximum of 160 proof (80% ABV).  It then must be placed into a new, charred oak container at a maximum of 125 proof (62.5% ABV). In addition, it must be free from added substances (except water) and bottled at a minimum of 80 proof (40% ABV).

Straight bourbon whiskey is a subcategory of bourbon whiskey that has been aged for at least two years in new, charred oak barrels and doesn’t contain any additives. If aged less than four years, the label must include an age statement.

To add “Kentucky” to the label, it must be aged for at least one year in the state of Kentucky.

Common Taste Profiles for Bourbon

Taste influences: Bourbon can have a wide range of aromas and tastes. It is thought that 70-75% of the flavor is derived from the barrel and taste is also influenced by how long it remains in the barrel and the temperature of where the barrel was stored. Another source of the flavor is the mashbill and the specific grains because the use of rye versus wheat will derive a different profile. The yeast strain used in fermentation also influences the taste profile.

Common tastes identified: The most common flavor note from bourbon is a sweetness, often vanilla and caramel. Notes of wood are prevalent as well and that might include oak, almonds, and pecans. Sometimes there are spicy flavors such as pepper, nutmeg, and cinnamon. Other times fruit and floral flavors emerge such as apple, pear, cherry, figs, raisins, dates, and rose. Naturally, the grains used will be part of the flavors identified and that might be corn, rye, wheat, barely, etc.

As you can see, the flavor combinations are endless and can be quite complex. It is also important to note that you can have five people in a room, tasting the same bourbon, and they might each identify different things and that is OK! Our nose, personal palates, and even learned experiences and memories all influence what we taste. This is what makes bourbon such an interesting drink and how it can generate a lot of conversation between friends.

Green River Rye Whiskey Launch Party

By Rebecca Herman McBrayer

February 1, 2024, Wayne and I ventured to Owensboro, KY to partake in Green River Distillery’s launch of their rye whiskey.  We had secured the final VIP Tour of the day and arrived early to take in the festivities.

When we arrived and checked in, we were greeted with a donut.  What?? But not any ordinary donut. These were by the local Gramps Coffee and Donuts. Each donut was dipped in a delicious homemade glaze that is made with the newly released Green River Rye Whiskey. It was then topped with pecans and a dab of whipped cream for that small creamy bite. Wow – just wow!

We then ventured to the bar to see what specialty cocktails were available. Not surprising, one of the featured drinks was an Old Fashioned made with the Green River Rye – it was very good. Read our tasting notes here.

VIP Distillery Tour



We had the last VIP tour of the day, and it was with none other than the amazing National Brand Ambassador, Caryn Wells. The tour was fantastic.  Caryn shared history with us along the way.  We got to drink the “high wine” off the still (just over 140 proof) and it was fantastic.

She shared a wonderful “full circle” story while we were in the fermentation room.  Originally, there were Cedar fermentation tanks in that room. However, they were sold by Charles Medley to Maker’s Mark back in the 90’s.  Ironically, Maker’s Mark Master Distiller at the time, Steve Nally, supervised their disassembly and reassembly.  For those who do not know, Steve is now the Master Distiller at Bardstown Bourbon Company – the parent company of Green River since July of 2022. Pro-tip: Caryn shared that if you visit Maker’s, look for the wood that is slightly slimmer than the others, that is from Green River.


We then went to Rickhouse B where all the single barrels are selected. It was there that we got to try the rye.  In addition, we were able to barrel thieve rye and bourbon.  Amazingly good and we were able to keep the Glencairn as a souvenir. We learned that they rye is a blend of 4-, 5-, and 6-year-old barrels.

Back in the guest center we chatted and talked more about whiskey with Caryn and the other tour guests that we met. It was getting late, and they needed to close but first we had to each get our bottle of newly released Green River Rye Whiskey in commemorative packaging. The packaging was quite creative and both Caryn and Aaron, their Master Distiller, signed our boxes and bottles.

We had a truly wonderful evening and it was difficulty to say goodbye. Wayne and I look forward to our next visit at Green River Distilling.

Gift Shop



We have been here several times and always make a stop in their gift shop. We picked up another bottle of Green River Rye Whiskey and Wayne was able to get some very nice Green River socks and a package of their coffee. We then noticed that they had a few of the limited edition signed event prints and got one of those as well. We look forward to having it framed to hang in our bourbon room.


Commemorative Packaging for the Green River Rye Whiskey

Distillery Trail Statistics

Green River Distilling is the closest distillery to us and one of our favorite places to visit. This was our 7th visit and our 112th distillery experience. Our first visit was November 13, 2021 where Caryn Wells led us through a guided tasting and discussion about this history of the distillery.

February 2024 Green River Rye Whiskey Tasting

February 13, 2024
By Rebecca Herman McBrayer

For this tasting, Wayne and I tasted the latest release from Green River Distilling – their Kentucky Straight Rye Whiskey. We purchased this bottle when we attended their Rye Launch Party on February 1, 2024. Please be sure to read our approach to Tasting Whiskey if you haven’t already. 

Green River – the whiskey without regrets!

Green River Kentucky Straight Rye Whiskey



Mashbill – 95% Rye and 5% Malted Barley
Age – A blend of 4-, 5-, and 6-year-old barrels
Proof – 95
Price Paid – $37.99
Other – One of the coolest bottles around with the horseshoe base as a throwback to their historical DSP-KY-10

Color – golden amber

Aroma – doesn’t have a typical rye note on the nose; a lot of sweetness comes through such as honey, brown sugar, and a sweet fruit.


Tasted Neat – citrus, like a sweet orange marmalade with honey and graham crackers, fresh rye grass but not as expected for a 95% rye, fruitiness but with a nice rye spice and oak finish.

Tasted with dried cranberry –  reduced the sweetness and mostly muted the rye spice.

Tasted with a pecan –  A new type of sweetness now, such as caramel and chocolate, but with pepper, cinnamon, and maybe some oak on the finish.

Tasted with dark chocolate – creamy sweetness of caramel, but with a stronger presence of baking spices and then pepper for the finish.  

Discussion and Final Notes

This is rye provides a really nice ride. It is a 95% rye that drinks quite similarly to a bourbon. You know it is rye from the rye grass, slight mint, and rye spices; however, the sweet citrus fruit – such as orange marmalade plus the graham cracker tricks your mind to thinking about bourbon.

If we had friends over that said they absolutely do not like rye, I would pour them a taste of the Green River to see if we could change their mind.

This whiskey is also at a great price point of under $40 and should be readily available through regular distribution channels. I believe Green River is now in 25 states, so look for it on the shelves of your local liquor store.

Cheers,
Rebecca & Wayne

Photos by Rebecca Herman McBrayer

What is a Kentucky Straight Rye Whiskey? Rye whiskey must be made from at least 51% rye. It must be distilled at 160 proof or less.  It then must be placed into a new, charred oak container at a proof of 125 or below. Straight rye whiskey is a subcategory of rye whiskey that has been aged for at least two years in new, charred oak barrels and doesn’t contain any additives. If aged less than four years, the label must include an age statement. To add “Kentucky” to the label, it must be aged for at least one year in the state of Kentucky. For additional information, read Rye Whiskey, part of the Sunday Spirit Notes.

NOTE: The whiskey in this review was purchased by us. We were not compensated by the spirit producer for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.

Rye Whiskey

02/11/24
By Rebecca Herman McBrayer


Rye whiskey originated in Europe and was first distilled in the US by local farmers in Pennsylvania. Farmers began using the local and easily accessible grains of corn to blend with the rye whiskey.

An interesting note on rye – President George Washington was a large producer of rye whiskey and distilled rye whiskey at his Mount Vernon estate.

Basic Requirements – Rye whiskey must be made from at least 51% rye. It must be distilled at 160 proof or less.  It then must be placed into a new, charred oak container at a proof of 125 or below. 

Straight rye whiskey is a subcategory of rye whiskey that has been aged for at least two years in new, charred oak barrels and doesn’t contain any additives. If aged less than four years, the label must include an age statement.

To add “Kentucky” to the label, it must be aged for at least one year in the state of Kentucky.

The taste profile of Rye Whiskey can be distinct; however, there are many nuances as well. Most think of Rye Whiskey as being spicy with flavors such as cinnamon, clove, and pepper coming forward. It can also have other notes such as sour, similar to rye bread, or even sweet such as caramel and vanilla. Dried fruits, nuttiness, and strong herbal flavors are often common. The important note here is that, like Bourbon Whiskey, Rye Whiskey can have a very wide range of flavor profiles. Therefore, if you don’t enjoy the first Rye Whiskey that you try, be sure to sample others before making a firm decision on the category.

Visit to Augusta Distillery

By Rebecca Herman McBrayer

January 27, 2024, Wayne and I took a 250 mile journey to Augusta, Kentucky. It is about two hours Northeast of Louisville and less than an hour Southeast of Cincinnati. Augusta is a very small town along the south bank of the Ohio River with a population of approximately 1100 people. It is interesting to note that Augusta has a ferry that has operated since 1798 and that is now on our “must do” list when we make our return visit. Fun fact: George Clooney graduated from Augusta High School and his aunt, Rosemary Clooney, called Augusta home the Rosemary Clooney Museum is open to the public.

Distillery Visit

On this trip to Augusta Distillery, we opted to not take the “pardon our dust” tour and instead did a terrific tasting flight. The flight included Augusta Old Route 8, Buckner’s 10-year Single Barrel, and River Proof Series 24 (a wheated bourbon). We enjoyed each of them and decided to take one of each home with us. We later did a more in-depth tasting of the three expressions and you can read about that here.

Their build-out plans look amazing! We look forward to visiting them again once they are further along.

Gift Shop

We love a great gift shop and for a new facility, they had a really nice offering and a good variety. From shirts to hats to glassware. Our purchases included a Glencairn and a Christmas Ornament. They didn’t have a distillery pin for my hat but perhaps they will in the future.

Bottles Available for Sale

They had a terrific display of their offerings.

Distillery Trail Statistics


Augusta Distillery is our 55th new distillery and our 109th distillery experience. It was added to the Kentucky Bourbon Trail Craft Tour after we completed our book with 42 distilleries. Even so, we were able to get the book stamped: it is our 26th craft distillery and our 44th Kentucky Bourbon Trail stamp.

Pro Tip: Old Pogue Distillery is a mere 17 miles due East. Be sure to give them a visit as well!