Bourbon Battle: 90s Maker’s Mark vs. Today!

⏳ **Whiskey Time Warp: 1990s Maker’s Mark vs. Today’s Bottle – Will Decades Change the Magic?**

Ever stop to wonder if time truly *transforms* a whiskey? We did too! Join us on a fascinating expedition into the past as we unearth a **rare gem**: a vintage Maker’s Mark Kentucky Straight Bourbon Whiskey, distilled all the way back in the **golden age of the 1990s**. 

But the journey doesn’t end there. We’re putting this liquid time capsule head-to-head against a bottle of the modern-day icon. Could decades of aging in the bottle have woven a spell of unique flavors? Or will the consistent craftsmanship of today’s Maker’s Mark shine through? 

Prepare your senses as we meticulously dissect each pour: the subtle shifts in **appearance**, the ghosts of aromas past in the **nose**, the evolution of **taste** across time, and the lingering secrets in the **finish**. Will our palates be captivated by the vintage allure, or will the present prevail? 🔥 

**Tune in for a bourbon battle unlike any other!** We’re not just tasting whiskey; we’re tasting history. Will we uncover a lost profile? Will the oak have whispered secrets over the years? Join us to find out which era of Maker’s Mark truly reigns supreme! 

👉 **Hit play now and embark on this unique whiskey time travel adventure!** Don’t forget to leave a comment with your predictions!

#bourbon, #vintagebourbon, #MakersMark 

YOUR BOURBON JOURNEY DOES NOT SELL ALCOHOL

✴️ Maker’s Mark 1990s Pint

  • Classification: Kentucky Straight Bourbon Whiskey
  • Company: Seagram
  • Distillery: Maker’s Mark Distillery
  • Mash Bill: 70% Corn, 16% Wheat, 14% Malted Barley
  • Age: NAS
  • Proof: 90
  • Purchased: 03/14/2025 at Revival Vintage Spirits, Covington, KY https://revivalky.com/ 

✴️ Maker’s Mark 2025

  • Classification: Kentucky Straight Bourbon Whiskey
  • Company: Suntory Global Spirits
  • Distillery: Maker’s Mark Distillery
  • Mash Bill: 70% Corn, 16% Wheat, 14% Malted Barley
  • Age: NAS (typically around 6 years old)
  • Proof: 90
  • Purchased: 03/01/25 for $32.99 at High Spirits Liquor Store in Evansville, IN

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NOTE: The spirits in this review were purchased by us. We were not compensated by the spirit producer for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.

Floral Bourbon Bliss: Elderflower Old Fashioned

Alright cocktail enthusiasts, get ready to shake off those winter blues because Thirsty Thursday Cocktails is BACK with Episode 18! 🎉 And what better way to welcome the vibrant energy of spring than with a cocktail that’s as delicate and refreshing as the season itself?

Tonight, we’re diving deep into the surprisingly simple yet utterly delightful Elderflower Old Fashioned. Forget complicated concoctions – this beauty only requires a handful of ingredients, but delivers a symphony of flavors that will tantalize your taste buds.

Join us as we guide you through the easy, step-by-step process of crafting this elegant drink. We’ll show you exactly how to marry the rich warmth of your favorite bourbon with the subtly sweet and floral notes of elderflower liqueur. All you’ll need is bourbon, that enchanting elderflower liqueur, a dash or two of bitters for complexity, and the perfect finishing touch: a bright twist of orange peel to release its aromatic oils, or a luscious brandied cherry for a hint of sweetness.

Ready to infuse your weekend with a touch of springtime sophistication? Hit that play button now and let’s get mixing! Don’t forget to subscribe so you never miss a Thirsty Thursday episode and share this video with your fellow cocktail lovers who deserve a little floral finesse in their glass.

What’s your go-to springtime cocktail? Let us know in the comments below! We love hearing your creations and might even feature them in a future episode. Cheers to springtime sipping! 🥂

Elderflower Old Fashioned

A subtle twist on a classic, where elderflower liqueur replaces the sugar, adding a floral sweetness.

  • 2 ounces bourbon 
  • 0.25 – 0.50 ounce elderflower liqueur (adjust to your sweetness preference)
  • 2 dashes Angostura bitters
  • 2 dashes of Orange Bitters
  • Orange peel or cherry, for garnish

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NOTE: The spirits and items in this review were purchased by us. We were not compensated by the producers for this review. Please drink responsibly.

Generational Bourbon! Tasting Rare Jim Beam Lineage.

Imagine a bourbon born from a father-son legacy, aged for 15 years, and destined for the world… only to have its journey unexpectedly rerouted! 🌍 Today, we explore the RARE 2020 Jim Beam Lineage “Travel Retail Exclusive”, the brainchild of Fred and Freddie Noe. Originally a “Travel Retail Exclusive,” distribution challenges led this gem to become a Jim Beam American Outpost exclusive. Prepare for the full, captivating story of this elusive bottle, how we tracked it down, and our unfiltered tasting experience!

Don’t let this unicorn of a whiskey slip through your fingers! Click play ▶️ now for our unfiltered tasting notes and discover if the hype is real. 👇

Love bourbon as much as we do? Give us a thumbs up 👍, subscribe 🔔 so you’re always in the know, and share this with your fellow whiskey enthusiasts! ➡️ Cheers to rare finds and exceptional spirits! 🥂🥃

#bourbon #JimBeam #lineagebourbon 

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✴️ Jim Beam Lineage 2020

  • Classification: Kentucky Straight Bourbon Whiskey
  • Company: Beam Suntory
  • Distillery: James B. Beam Distilling Co.
  • Mash Bill: 77% Corn, 13% Rye, 10% Malted Barley
  • Age: 15 years
  • Proof: 111
  • MSRP: $250 (700 ml bottle)
  • Released: 2020 as “Travel Retail Exclusive”
  • Other: This limited release- created by Master Distiller Fred Noe with his son Freddie Noe – continues this tradition together. Fred and Freddie hand-selected this 15-year-old bourbon. With its aromatic yet balanced flavor, this rare whiskey marks the peak of one generation’s achievement and the next generation’s coming of age.
  • Purchased: 12/09/22 for $250.00 at Jim Beam American Outpost

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NOTE: The spirit in this review was purchased by us. We were not compensated by the spirit producer for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.

Bourbon Pilgrimage: Buffalo Trace & Blanton’s Uncorked

Whiskey whispers and bourbon dreams await in Episode 19, “Bourbon Trail Tales & Tastes”! Journey with us to the hallowed grounds of Buffalo Trace Distillery in Frankfort, KY – our 24th distillery pilgrimage! Discover the secrets behind their award-winning spirits on the fascinating (and complimentary!) Trace Tour, where history and science blend like the perfect mash bill.

We’re also taking a trip down memory lane, reminiscing about our first, slightly damp, encounter with Buffalo Trace. But the real excitement? It’s the unveiling of our very first allocated treasure from this iconic distillery: the elusive 🐎Blanton’s Single Barrel Bourbon 🐎. Prepare for an intimate tasting as we unlock the secrets held within its amber depths – from its color to its aroma and taste.

Thinking of charting your own course through Kentucky’s bourbon landscape? 🤔 While not officially on the Kentucky Bourbon Trail, Buffalo Trace in Frankfort offers an experience you simply can’t miss.

Ready to uncork the adventure? Hit play and let the stories and the spirits flow! Cheers! 🥃

In this series, Bourbon Trail Tales & Tastes, we navigate the rich tapestry of our memorable experiences on the Bourbon Trail, a journey that has undeniably enriched our appreciation for this iconic American spirit. We tackle intriguing questions such as: What stands out as the most profound memory of that bourbon trail experience, one that has etched itself firmly in our minds? What exceptional and bourbon or whiskey did we discover during this journey, perhaps one that surprised us with its intricate and delightful flavor profiles? What lasting impressions do we have of that bourbon or whiskey today, as we reflect on its complexities and how they resonate with our evolving palates and preferences? Through this exploration, we passionately recount our adventures and celebrate the stories and connections we’ve forged along the way, highlighting the essence of the Bourbon Trail.

#bourbontrail #bourbontasting #BuffaloTrace

YOUR BOURBON JOURNEY DOES NOT SELL ALCOHOL

ABOUT THE BOTTLE REVIEWED

✴️ Blanton’s Original Single Barrel Bourbon

  • Classification: Kentucky Straight Bourbon Whiskey
  • Company: Sazerac Company Inc., Blanton’s Distilling Company
  • Distillery: Buffalo Trace
  • Mash Bill: Undisclosed
  • Age: NAS
  • Proof: 93
  • MSRP: $65
  • Other: Dumped 11/08/21, Warehouse H, Rick 67, Barrel No 116
  • Purchased: 10/30/22 for $63.00 at Buffalo Trace Distillery

YOUR BOURBON JOURNEY DOES NOT SELL ALCOHOL

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NOTE: The spirit in this review was purchased by us. We were not compensated by the spirit producer for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.

Is Blood Oath Pact 11 Worth the Hype? 

The bourbon world holds its breath… The 2025 Blood Oath Pact 11 has descended! Witness our first encounter with this year’s highly anticipated release from Lux Row Distillery – a daring Kentucky Straight Bourbon Whiskey that has journeyed through the rich embrace of Añejo Tequila barrels.

Master Distiller John Rempe returns, forging his eleventh annual pact with a clandestine blend of exceptional bourbons. Uncover the mystery of a venerable 14-year ryed, a velvety 10-year wheated, and a captivating 7-year ryed elevated by its Añejo tequila barrel finish. At 98.6 proof, this is a pact demanding your attention.

Embark on a sensory expedition with us as we unravel the visual allure, inhale the captivating bouquet, navigate the complex taste profile, and contemplate the final whispers of Blood Oath Pact 11.

The moment of truth arrives: Will the 2025 Blood Oath Pact 11 finished in Añejo Tequila Barrels earn a coveted spot in your collection (“Buy”), a respectful nod (“Pass”), or an urgent acquisition (“Back up!”)? Our unvarnished opinion awaits!

Don’t let future liquid treasures slip through your fingers! Subscribe and become part of our passionate community dedicated to the pursuit of extraordinary spirits. Raise a glass to Pact 11!

YOUR BOURBON JOURNEY DOES NOT SELL ALCOHOL

✴️ Blood Oath Pact 11 (2025)

  • Classification: Kentucky Straight Bourbon Whiskey
  • Company: Luxco
  • Distillery: Lux Row Distillery
  • Mash Bill: Undisclosed/Blended
  • Age/Blend Notes: Blend of (a) 14-year ryed bourbon, (b) 10-year wheated bourbon, (c) 7-year ryed bourbon that was finished in Añejo Tequila Barrels
  • Age: 7 years
  • Proof: 98.6 (always!)
  • MSRP: $129.99
  • Released: April 26, 2025
  • Purchased: 05/01/25 for $159.99 at Lux Row in Bardstown, KY

YOUR BOURBON JOURNEY DOES NOT SELL ALCOHOL

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NOTE: The spirit in this review was purchased by us. We were not compensated by the spirit producer for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.

Derby Week Bourbon Magic + 3 Distillery Stops!

Experience the Ultimate Bourbon & Culinary Symphony! …and a Whirlwind Bourbon Adventure! 🥃🍽️➡️🥃🥃🥃 Join us for a taste of pure Kentucky magic as we dive into the prestigious 5th Annual Kentucky Bourbon Festival Distiller Dinner! Held at the stunning Savor at River House on April 30th, 2025, this celebrated Derby week tradition delivered an unforgettable evening of exceptional bourbon, mind-blowing cuisine, and the kind of vibrant energy you can only find during the Kentucky Derby Festival.

Picture this: the iconic steamboat race blazing along the picturesque Ohio River as Master Distiller Owen Martin himself guides us through the exquisite world of Angel’s Envy! We savored a curated flight featuring the coveted Angel’s Envy Triple Oak, the exclusive KBF Sherry Single Barrel Pick, the rich Angel’s Envy 2024 Bourbon Cask, and a tantalizing Mystery Pour that kept us on the edge of our seats!

The night kicked off with a delightful welcome cocktail showcasing the official 2025 Kentucky Bourbon Festival recipe and concluded with a decadent dessert cocktail, perfectly harmonizing with the four neat bourbon pours. But the experience didn’t stop there! We also enjoyed catching up with friends and soaking in the lovely evening, which culminated in some mighty fine cigars and conversation down by the river.

But wait, there’s more! The next morning, our bourbon adventure continued as we journeyed to the heart of Kentucky’s bourbon country: Bardstown! Get ready to explore three iconic distilleries: the legendary Maker’s Mark Distillery, the impressive Lux Row Distillery, and the immersive Heaven Hill Bourbon Experience.

All this magic packed into an amazing 25.5 hours! 😉 Watch now and discover why YOU absolutely must add this incredible bourbon and Kentucky experience to your “must do” list for 2026!

WELCOME COCKTAIL AND PASSED APPETIZERS

Angel’s Envy Glazed Grilled Gulf Shrimp atop a tostone with peach and serrano chow chow

Crispy quail legs with preserved lemon

Beet Chip topped with balsamic fig jam and a toasted salted cashew crumble

SALAD 

Local purple mustard greens with pumpkin seed and oat granola, dried apricots, Kenny’s aged brie, and an Angel’s Envy apricot mostarda vinaigrette

DINNER

Bone-in Short Rib over grand Padano and herb Weisenberger grits, with pickled fennel and eggplant, finished with a port wine and bone marrow reduction, fennel oil, and gremolata

DESSERT

Kern’s Derby Pie Blondie Bar

ABOUT THE VENUE

Louisville’s newest and most scenic private event venue created by award-winning Chef John Varanese, one of Louisville’s most celebrated restauranteurs, Savor at River House combines a spectacular view of the river with the same delicious cuisine and outstanding service that is the signature of all Chef Varanese’s restaurants (Varanese, River House, & Levee Bourbon Lounge).

YOUR BOURBON JOURNEY DOES NOT SELL ALCOHOL

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NOTE: The events and spirits in this review were purchased by us. We were not compensated by the spirit producer for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.

Bourbon & Bubbles: The Perfect Mother’s Day Cocktail

Thirsty Thursday Cocktails is BACK with Episode 17, and just in time for Mother’s Day, we’re crafting a delightful sip that’s guaranteed to bring a smile to Mom’s face: The Kentucky Kiss!

Forget the same old brunch routine – this weekend, treat the amazing mothers in your life (or yourself!) to a sophisticated and utterly delicious bourbon-based cocktail. We’ll guide you through each simple step to create this elegant concoction, ensuring your glass is filled with pure joy.

Get ready to master The Kentucky Kiss:

  • A generous 1.5 oz of your favorite Bourbon
  • A sweet and vibrant 0.5 oz of Cherry Liqueur
  • A zesty 0.5 oz of Fresh Lime Juice for that perfect tang
  • A few dashes (2-3) of Cherry Bitters to add complexity
  • The crucial chilling ritual: Stir for 20-30 seconds until perfectly frosty
  • A graceful strain into a Coupe Glass or Champagne Flute
  • The celebratory crown: Top it off with chilled Champagne!
  • The final flourish: Garnish with a luscious Luxardo Cherry

Whether you’re a bourbon aficionado seeking your next exquisite drink or a curious beginner ready to dive into the art of cocktail making, this episode is your essential guide to unlocking the secrets of The Kentucky Kiss. Let’s raise a glass to Mom!

#bourboncocktails #MakersMark #champagnecocktail 

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NOTE: The spirits and items in this review were purchased by us. We were not compensated by the producers for this review. Please drink responsibly.

🥃 The Judge Batch 5 IS HERE! First Look & How to Buy! 

🤯 A YEAR IN THE MAKING… THE JUDGE IS BACK! 🤯 After what feels like an eternity, the legendary W.H. McBrayer “The Judge” is about to deliver its verdict! 🤩 Get ready for the highly anticipated annual release from McBrayer Legacy Spirits, and trust us, Batch 5 is poised to BLOW. YOUR. MIND. 💥

We’re talking a meticulous blend of 15 hand-selected barrels – 8 aged for a rich 6.5 years and 7 with a vibrant 5.5-year maturity. Bottled at a captivating 108.6 proof and proudly non-chill filtered, this bourbon is the real deal.

Join us for an EXCLUSIVE FIRST LOOK as we dive deep into a preview bottle straight from the barrel dumping day in the heart of Kentucky bourbon country, Bardstown! Witness its stunning mahogany hue, unravel its complex aromas, savor the layers of flavor dancing on our palates, and experience a finish that simply. won’t. quit. 🔥

But that’s not all! We’re taking you behind the scenes to our First Barrel Dumping Experience at Bardstown Bourbon Company! Witness the magic as we tasted samples from all 15 barrels in the lab and saw the initial blending that created this masterpiece.

Want to be among the FIRST to secure a bottle of W.H. McBrayer Batch 5? This liquid gold drops exclusively for the McBrayer Legacy Spirits Legacy Club on May 5th, 2025! And the best part? Joining the club is ABSOLUTELY FREE! We’ll tell you how. 😉

Don’t let this opportunity slip through your fingers! Click play ▶️ now for our unfiltered tasting notes and all the details on how you can snag a bottle for yourself starting May 10th, 2025. 👇

Are you a bourbon fanatic like us? Smash that like button 👍, hit subscribe 🔔 so you never miss a rare pour, and share this with your fellow whiskey lovers! ➡️ Let’s raise a glass to exceptional bourbon! 🥂🥃

#bourbon #McBrayerLegacySpirits #TheJudge

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✴️ W.H. McBrayer “The Judge” Batch 5

  • Classification: Kentucky Straight Bourbon Whiskey
  • Company: McBrayer Legacy Spirits
  • Distillery: Undisclosed
  • Historic Mash Bill: 88.4% Bloody Butcher Corn, 5.8% Heirloom Rye, 5.8% Malted Barley
  • Age: NAS; blend of 15 barrels – 8 are 6.5 years old and 7 are 5.5 years old
  • Other: Small Batch, Non-Chill Filtered
  • Proof: 108.6
  • MSRP: $100
  • To Be Released: May 10, 2025 Online 

It is FREE to join the Legacy Club!!!

  • Shipping to all but 9 states
  • Pick up at Revival Vintage Bottle Shop in Covington, KY
  • Dropping to the Legacy Club on May 10, 2025
  • McBrayer Legacy Spirts

Note: Wayne McBrayer is not affiliated with McBrayer Legacy Spirits. They are cousins, friends, and great people. We support their bourbon journey and respect what they are doing to resurrect a 175-year-old brand that is part of their family lineage.

YOUR BOURBON JOURNEY DOES NOT SELL ALCOHOL

Read our detailed tasting notes and comparisons of W.H. McBrayer Bathes 1-4 here: 

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NOTE: The spirit in this review was gifted to us. We were not compensated by the spirit producer for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.

Jeptha Creed: Your Next Kentucky Bourbon Trail Stop!

Get ready to discover a hidden gem on the Kentucky Bourbon Trail! In Episode 18, “Bourbon Trail Tales & Tastes” ventures to Jeptha Creed Distillery in Shelbyville, KY! 🎉 This isn’t just another stop; it’s our 23rd distillery and the proud recipient of our 19th Kentucky Bourbon Trail stamp!

Jeptha Creed isn’t your average distillery. They’re serving up bourbon experiences you won’t find anywhere else: from exclusive Barrel Tastings to hands-on Mixology Classes and in-depth Distillery Tours. Oh, and did we mention the FREE Spirit Tasting? 🥃 Plus, their Creed Cafe boasts incredible small bites, salads, and pizzas – making it the perfect spot for lunch or dinner during your bourbon adventure!

But the excitement doesn’t stop there! We’re cracking open a bottle we snagged on our first visit: the powerful and complex Bloody Butcher’s Creed Single Barrel Cask Strength. Prepare for a deep dive into its alluring dark color, those mesmerizing “legs,” and a nose, palate, and finish that will blow you away. 🔥 And we’re spilling the beans on why Jeptha Creed’s Hot Peppered Vodka is a must-have on our bar shelf!

Planning your Kentucky Bourbon Trail adventure? 🤔 Jeptha Creed is a MUST! Located just a short drive from Louisville and Frankfort, it’s easy to pair with the Bulleit Visitor Experience for an epic bourbon-filled day!

Don’t miss out on a bourbon experience that will change the way you taste whiskey forever! Hit play and let the adventure begin! Cheers! 🥂

In this series, Bourbon Trail Tales & Tastes, we navigate the rich tapestry of our memorable experiences on the Bourbon Trail, a journey that has undeniably enriched our appreciation for this iconic American spirit. We tackle intriguing questions such as: What stands out as the most profound memory of that bourbon trail experience, one that has etched itself firmly in our minds? What exceptional and bourbon or whiskey did we discover during this journey, perhaps one that surprised us with its intricate and delightful flavor profiles? What lasting impressions do we have of that bourbon or whiskey today, as we reflect on its complexities and how they resonate with our evolving palates and preferences? Through this exploration, we passionately recount our adventures and celebrate the stories and connections we’ve forged along the way, highlighting the essence of the Bourbon Trail.

#bourbontrail #bourbontasting #JepthaCreed 

YOUR BOURBON JOURNEY DOES NOT SELL ALCOHOL

ABOUT THE BOTTLE REVIEWED

✴️ Bloody Butcher’s Creed Single Barrel Cask Strength

  • Classification: Straight Bourbon Whiskey
  • Distillery: Jeptha Creed Distillery
  • Mash Bill: 4 Grain
  • Age: 4 Years, 3 Months
  • Proof: 120.2
  • MSRP: $100
  • Released: 2022
  • Other: Fill date 09/10/22; Barrel Number 18-682
  • Purchased: 10/30/22 for $100.00 at Jeptha Creed Distillery

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NOTE: The spirits in this review were purchased by us. We were not compensated by the spirit producer for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.

Uncorking a Legend: Wild Turkey 101 8 Year First Look

For years, it was a coveted gem whispered about in bourbon circles, a legend only found in select corners of the globe. Now, the wait is over! Join us on an exciting quest as we track down the newly returned Wild Turkey 101 8 Year Bourbon right here in the USA. We’ll share our experience of acquiring this highly anticipated bottle.

But the real adventure begins when we pop the cork! Get ready for a detailed sensory journey: we’ll pour a dram and meticulously explore its deep amber hue and captivating appearance in the glass. Then, prepare your nose as we delve into the rich tapestry of aromas this 8-year-old expression unveils. Finally, the moment we’ve all been waiting for – the first taste! We’ll break down the initial flavors, the development on the palate, and the signature boldness that Wild Turkey 101 is famous for.

The experience doesn’t end there. We’ll linger over the finish, discussing its length, complexity, and the lingering notes that define this special release. Ultimately, we’ll share our honest, unfiltered impressions and offer our recommendations on how best to enjoy this iconic bourbon. Whether you’re a die-hard Wild Turkey fan, a seasoned bourbon collector, or simply curious to taste a piece of bourbon history, grab a glass and join us as we celebrate the triumphant return of Wild Turkey 101 8 Year!

Don’t miss out on future explorations of rare and exceptional spirits – hit that subscribe button and become part of our growing community of flavor enthusiasts! Cheers!

Note: Wild Turkey Distilling Co. is permanently bringing its Wild Turkey 101 8-Year-Old Bourbon to the United States after it gained popularity as a best-selling favorite in select export markets. This age-stated bourbon, a nod to the original Wild Turkey 101, has long been a favorite of Master Distiller Jimmy Russell. Associate Master Blender Bruce Russell highlights its special place in the distillery’s history and notes the growing US demand for age-stated bourbons. This reintroduction follows a limited release last year celebrating Jimmy Russell’s 70th anniversary. Unlike the standard Wild Turkey 101 (a blend of 6- to 8-year-old bourbons), the 8-Year-Old is crafted from a smaller batch of hand-selected barrels, catering to those seeking an aged, bold-flavored expression.

YOUR BOURBON JOURNEY DOES NOT SELL ALCOHOL

✴️ Wild Turkey 101 8 Year Old

  • Classification: Kentucky Straight Bourbon Whiskey
  • Company: Campari Group
  • Distillery: Wild Turkey Distillery
  • Mash Bill: 75% Corn, 13% Rye, 12% Malted Barley
  • Age: 8 Year minimum
  • Proof: 101
  • MSRP: $45
  • Released: April 2025
  • Purchased: 04/25/25 for $42.99 at Beverage Barn in Henderson, KY

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NOTE: The spirit in this review was purchased by us. We were not compensated by the spirit producer for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.