Bourbon & Whiskey News: March 2025

04/01/25
Curated by Rebecca Herman McBrayer

Bourbon & Whiskey Industry Highlights from March 2025 >> 33 Stories!

In March 2025, the bourbon and whiskey industry saw significant developments, including expected market growth to $12.8 billion by 2031, new partnerships, and multiple distillery news stories. The month featured notable bottle releases, awards announcements, and highlights on women impacting the industry, alongside updates on festivals and distillation workshops.

Mar 08: Bourbon Spirits Market Growth Expected to Reach $12.8 Billion by 2031: Laws Whiskey House, Conecuh Brands

Mar 13: InvestBev announces partnership to invest up to $100 million in Kentucky Bourbon Barrels

Mar 27: 10 Women Changing The Whiskey Industry

Mar 04: Southern Distilling Company Strengthens Focus on Decade-Long Contract Services Success with Statesville Contract Distilling

Mar 04: Lofted Spirits Launches as Bardstown Bourbon, Green River Parent Company

Mar 05: Remus Bourbon Launches New Master Distiller Experimental Series

Mar 08: Diageo pauses production at Kentucky distillery

Mar 09: Old Carter Whiskey Co under new ownership

Mar 12: Green River Distilling announces layoffs

Mar 12: Casey Jones Distillery to welcome Distillery University in April for distilling workshop

Mar 17: Journeyman Distillery’s first award-winning whiskey creates community tradition at The American Factory

Mar 17: Buffalo Trace Distillery wraps up $1.2 billion expansion

Mar 24: The woman who pioneered distilling in Wyoming

Mar 14: New York distillers launch Trails app

Mar 22: What Every Whiskey Connoisseur Should Know About The Kentucky Bourbon Trail

Awards Announced >> 2 Stories

Mar 09: This Is the World’s Best Bourbon, According to the World Whiskies Awards

Mar 30: World Whiskies Awards 2025 and Icons of Whisky 2025

Bourbon Festival News & Updates >> 4 Stories

ONGOING: Bourbon & Beyond announces 2025 Music Lineup

ONGOING: BBQ & Barrels • Owensboro, Kentucky

Mar 18: Ky Bourbon Festival tickets on sale April 16-17

Mar 18: Roots Revue Returns With Bluegrass, Bourbon & Family Fun This Memorial Day Weekend in Paristown

Mar 03: Buzzard’s Roost to Release Toasted French Oak Bourbon Batch 2

Mar 04: Penelope Bourbon releases highly anticipated Rio

Mar 04: 17-year-old Fanged Pursuit latest Bourbon from The Orphan Barrel Collection

Mar 10: JYPSI Spirits Announces Launch of Tribute Double Barreled

Mar 13: Yellowstone Bourbon introduces new permanent addition to family of award-winning expressions with Small Batch 107

Mar 18: Old Forester Releases Its First-Ever Bottled in Bond Rye in 117 Series

Mar 18: Maker’s Mark’s Latest Bourbon Toasts the Team Behind the Barrels

Mar 19: Milam & Greene Whiskey Unleashes Gray Wolf Straight Bourbon

Mar 20: Barrell Craft Spirits® Unveils NewestFinished Bourbon in its Cask Finish Series: P.X. Sherry

Mar 25: Blood Oath Pact 11 Kentucky Straight Bourbon Whiskey arrives at retail in April

Mar 25: Michter’s To Release 10 Year Kentucky Straight Bourbon

Mar 28: Booker’s Bourbon Kicks Off 2025 With a Tribute to a Jim Beam Legend

Bourbon & Whiskey News: February 2025

03/01/25
Curated by Rebecca Herman McBrayer

Bourbon & Whiskey Industry Highlights from February 2025 >> 49 Stories!

In February 2025, the bourbon and whiskey industry faced challenges, including potential trade wars affecting sales. Noteworthy developments included India reducing tariffs and significant growth for various distilleries. The Kentucky Bourbon Trail expanded, and new bottle releases were highlighted, showcasing the industry’s resilience and innovation amidst an evolving market landscape.

Feb 3: In Kentucky bourbon country, the prospect of a trade war feels like a hangover that won’t go away

Feb 10: Bourbon Spirits Market Outlook 2025-2034: Key Trends, Growth Drivers, and Market Share

Feb 11: An unwanted double: US sales fall for American whiskeys as threats of a trade war heat up

Feb 14: America’s Bourbon Whiskey Gets Sweet Deal As India Slashes Tariffs From 150% To 50%

Feb 20: Bourbon Whiskey Market Is Booming So Rapidly | Four Roses, Michter’s Distillery, Beam Suntory

Feb 4: Holladay Distillery breaks ground on ironclad rickhouse in latest growth spurt

Feb 5: Jeptha Creed Reports Growth During Whiskey Downturn

Feb 5: Oregon makes history with first tribal distillery

Feb 5: Kentucky Bourbon Distillery Installs First Phase of $2M On-Site Solar Array

Feb 5: Western Wisconsin distillery scene: The craft, the business, the drinks — and the people who help make it run

Feb 5: Meet Whiskey Del Bac’s New Master Distiller and Director of Operations

Feb 7: “The next darling of the American whiskey movement” – Southern Distilling co-founder Pete Barger bets on single malt catching fire

Feb 7: Green River Whiskey Joins NY Racing Team and J.J. Yeley in Quest for The 2025 Daytona 500

Feb 10: Barrel house partially collapses at Jack Daniel’s Distillery

Feb 11: MGP Ingredients, Inc. Investors: February 14, 2025 Filing Deadline in Securities Class Action – Contact Lieff Cabraser

Feb 12: UPDATE: Jack Daniels Whiskey and the Multi-Million Dollar Roof Collapse

Feb 13: Barrel King and Mash & Drum’s Jason Callori Partner to Launch Drum Key Spirits

Feb 13: Frey Ranch joins Estate Whiskey Alliance

Feb 18: Brother’s Bond Bourbon Secures $7.5 Million in Fresh Funding

Feb 19: Green River Whiskey Resurrects Its Legacy – and a Ghostly Visitor – in First Brand Advertising Campaign in 100+ Years

Feb 19: Yellowstone Bourbon Announces Donation Milestone with National Parks Conservation Association

Feb 25: Office of Buffalo Trace whiskey distillery swept into Kentucky River by mudslide

Feb 6: Kentucky Bourbon Trail Grows to 60 Destinations

Feb 7: Kentucky Bourbon Trail adds 15 new locations. Meet the newest distillery members

Feb 7: Wenzel Whiskey added to Kentucky Bourbon Trail

Feb 7: Wenzel Whiskey and Becker & Bird Added to Northern Kentucky’s The B-Line

Feb 14: Bourbon Barrel Retreats may be Bourbon Country’s most unique spot for a nightcap

Feb 21: National Bourbon Week Returns to Bardstown June 10-15

Awards Announced >> 4 Stories

Feb 14: Marlene Holmes, Master Distiller of Milam & Greene Whiskey Makes History

Feb 19: This Mysterious Bourbon Is Suddenly Set to Be One of the Most Hunted Bottles of 2025

Feb 24: Chefs from Louisville restaurants, area distillers win big at Bourbon Classic competition

Feb 25: Kentucky Bourbon Trail Earns Honors at Icons of Whisky Awards

Bourbon Festival News & Updates >> 3 Stories

Feb 3: 4th Annual Bourbon & Bubbles Festival

Feb 5: Bourbon & Beyond announces 2025 Music Lineup

Feb 28: BBQ & Barrels • Owensboro, Kentucky

Feb 4: Exclusive: Heaven Hill Announces 19-Year-Old Wheat Whiskey for 2025 Heritage Collection

Feb 4: Limited release: High West’s new American single malt

Feb 6: Green River Introduces Kentucky Straight Wheated Single Barrel Bourbon

Feb 11: Kentucky Peerless Distilling Company Releases Toasted Rye Batch 1

Feb 12: Evan Williams is releasing a Kentucky Derby Festival Single Barrel Bourbon

Feb 13: Log Still Distillery to Release America’s 47 Bourbon

Feb 17: A. Smith Bowman to Release Annual Cask Strength Bourbon

Feb 18: Bulleit Frontier Whiskey Unveils Its First Bottled-in-Bond Expression, Distilled in Spring 2017

Feb 21: INTRODUCING FREY RANCH 100% BARLEY WHISKEY

Feb 24: Jack Daniel’s Introduces 14-Year-Old Tennessee Whiskey for the First Time in Over a Century

Feb 25: Bardstown Bourbon’s Distillery Reserve Brings Innovation to the Small Scale

Feb 25: Michter’s Announces 2025 Release of US*1 Barrel Strength Rye

Feb 26: Rebel Bourbon rolls out Kyle Busch 108 Single Barrel Bourbon

Feb 27: Woodford Reserve’s New Bourbon Tastes Just Like Chocolate and Packs a 139-Proof Punch

Bourbon & Whiskey News: January 2025

02/01/25
Curated by Rebecca Herman McBrayer

Bourbon & Whiskey Industry Highlights from January 2025 >> 41 Stories!

In January 2025, Kentucky’s whiskey industry experienced significant developments, including Brown-Forman layoffs, a focus on regenerative farming, and new distillery expansions. Noteworthy bottle releases included Old Forester’s 1924 bourbon and Buffalo Trace’s 2025 Prohibition Collection. Despite market corrections, industry leaders emphasized Kentucky’s bourbon sector remains robust.

Jan 14: Kentucky Distilleries and Precision Conservation Management Join Forces to Enhance Regenerative Corn Farming Practices throughout Commonwealth

Jan 14: Kentucky whiskey giant Brown-Forman laying off hundreds, closing Louisville cooperage

Jan 14: Is Kentucky’s bourbon boom over? What’s behind Brown-Forman layoffs, slipping sales

Jan 16: Bourbon Pioneers: How Kentucky Brothers Are Leading a European Craft Spirits Revolution

Jan 16: Amid uncertainty, leaders say Kentucky’s bourbon industry ‘is very strong’

Jan 21: Suntory CEO says the company has stockpiled whiskey in Europe due to possible Trump tariffs

Jan 21: ‘A correction in the market:’ How could Surgeon General’s warning impact Kentucky bourbon?

Jan 21: Distillers, industry experts discuss what the future might hold for bourbon

Jan 23: This New Investment Group Will Focus on Funding American Single Malt Whiskey

Jan 23: Cost highway: American whiskey’s affordable focus

Jan 02: Redwood Empire Whiskey owner buys Californian distillery

Jan 09: Buffalo Trace’s $1 Billion Expansion Means More of Your Favorite Whiskey

Jan 14: WhistlePig Whiskey Announces Leadership Transition

Jan 19: A New Distillery Foregoes a Master Distiller

Jan 30: Distillery reopens with finely crafted spirits and Old Vegas swagger

Jan 30: Diageo to end bottling operations at Stitzel-Weller Distillery in Shively. What to know

Jan 07: Bourbon is booming: Here are 8 new projects, experiences opening in Kentucky in 2025

Jan 14: Visitor count at Green River doubled in ’24

Jan 20: The best places to explore Kentucky’s bourbon heritage

Jan 21: Chicken Cock Whiskey’s Brand Home Circa 1856 Has Joined the Kentucky Bourbon Trail® and Honored with Top Accolades at the 2024 America’s Best Beverage Awards

Jan 21: My Old Ky Home State Park campground getting $4M upgrade

Jan 25: Louisville tourism leaders expect the industry to bring in major economic impact in 2025

Jan 30: Ky Bourbon Trail named Best of Business at World Beverage Innovation Awards

Awards Announced >> 2 Stories

Jan 13: The World’s Best Whiskey—2024 Competition Edition

Jan 30: Ky Bourbon Trail named Best of Business at World Beverage Innovation Awards

Bourbon Festival News & Updates >> No stories this month!

Jan 07: Old Forester 1924 Returns: 10-Year-Old Bourbon Back on the Shelf Nationwide

Jan 08: Heaven’s Door Spirits Unveils Bootleg Series Volume VI: Bob Dylan’s Repertoire of American Whiskies are the Perfect Blend of Art and Craft

Jan 10: Drinking Bourbon with Dierks Bentley

Jan 13: Woodford Reserve Double Double Oaked goes national

Jan 15: Penelope Bourbon releases rare American Light Whiskey

Jan 15: Buffalo Trace Unveils 2025 Prohibition Collection

Jan 17: Stranahan’s Just Released One of Its Oldest and Highest Proof Whiskeys to Date

Jan 21: World Whiskey Society Launches Limited Edition Doc Holliday Bottled in Bond Straight Bourbon Whiskey

Jan 21: Chattanooga Whiskey Introduces Batch 042: Amaro Barrel Finished Rye

Jan 22: Old Commonwealth Distillery Relaunches Colonel Randolph 16 Year Bourbon as a Single Barrel, Selected by Gordon Hue

Jan 22: Old Forester Announces Return of 117 Series: 1910 Extra Old

Jan 24: New Riff Balboa Rye Back for ’25

Jan 28: Lux Row Distillers makes Small Batch PX Sherry Cask Finish available nationwide

Jan 28: Barrell Craft Spirits® Launches Barrell Foundation Double Barrel Bourbon

Jan 28: Michter’s Adds to Its Legacy Series With First Release of Bomberger’s PFG™: Kentucky Straight Bourbon Finished in Precision Fine Grain Oak Barrels

Jan 29: Penelope Bourbon expands its award-winning portfolio with Wheated

Bourbon & Whiskey News: December 2024 Insights

01/01/25
Curated by Rebecca Herman McBrayer

Happy New Year!

Bourbon & Whiskey News Highlights from December 2024 >> 29 Stories!

In December 2024, the bourbon and whiskey industry saw significant developments, including Ken Lewis becoming the new chair of the Kentucky Distiller’s Association and the establishment of American Single Malt as an official whiskey category. Other highlights include record auction prices, industry growth concerns, and various new product releases.

New Riff Distilling founder Ken Lewis named new chair of Kentucky Distiller’s Association

World Spirits Report 2024: American whiskey

Top 10 spirits acquisitions in 2024

What MGP’s Whiskey Production Scale-Down Signals for the American Whiskey Industry

Founder Wins Old Carter At Auction for $18.7 Million

American Single Malt Is Finally An Official Whiskey Category

KDA says return of tariffs on whiskey is a threat to growth of Kentucky’s distilled spirits industry

A Holiday Surprise for U.S. Distilleries: TTB Unveils Long-Awaited ‘American Single Malt’ Standard of Identity

AI sniffs out whiskey flavor notes as well as the pros

Bourbon Spirits Market Size Expected to Reach $12.8 Billion by 2031

Heritage Distilling Co. Expands into Kentucky with Keg 1 River City

Bardstown Bourbon Company and Brindiamo Expand Relationship with First-of-its-kind Barrel Leasing Program

JAMES B. BEAM DISTILLING CO. LAUNCHES “BEAM PRIVATE BARREL CLUB” – THE DISTILLERY’S FIRST CONSUMER SINGLE BARREL PROGRAM

KDA Announces Balance Distilling as Newest Member

Heaven Hill Distillery employee dies at Bardstown rickhouse

Awards Announced >> 6 Stories

St. Augustine Distillery wins Distillery of the Year award from national distillers group

The Best American Blended Whiskey According To The World Whiskies Awards 2024

Still Austin bourbon named one of the top 10 whiskies of 2024

Green River Distilling gets more honors

BOURBON PODCAST ANNOUNCES 2024 WHISKEY OF THE YEAR

Top 100 American Whiskeys of 2024 Ranked

Bourbon Festival News & Updates >> No stories this month!

Booker’s is releasing its fourth and final batch of bourbon in 2024

Woodford Reserve Announces Release of Batch Proof

Pappy release ‘unusual surplus’ of its coveted Van Winkle Collection. Here’s what we know

Hidden Barn Bourbon is releasing a new whiskey called Slow Fade

Town Branch®️ Releases Oldest Ever Bottled-in-Bond American Single Malt Whiskey

World Whiskey Society Launches 20-Year-Old Family Reserve Whiskey

Blue Run Spirits is releasing a limited-edition holiday bourbon

Jack Daniel’s Just Dropped a New Limited-Edition Whiskey Aged in Maple Barrels

Bourbon & Whiskey News: November 2024 Insights

12/01/24
Curated by Rebecca Herman McBrayer

Bourbon & Whiskey News Highlights from November 2024 >> 25 Stories!

In November 2024, the bourbon and whiskey industry saw significant highlights, including record-breaking sales, new distillery developments, and market forecasts. Key stories featured Maker’s Mark’s new master distiller, multi-million dollar investments, and notable bottle releases, while Kentucky bourbon continued to thrive, attracting increased whiskey tourism.

Van Winkle breaks record at $107,715

Global Bourbon Spirits Market Overview 2033 : Forecasted Market Size And Growth Rate

MGP to scale down whiskey production

Kentucky bourbon had another record year. Here’s how much it brought to the commonwealth

Kentucky’s Best Whiskey Blender Just Dropped a Hazmat-Level 33-Year-Old Canadian Whisky

Whiskey Market Opportunities and Key Growth Drivers: Regional Insights for 2024-2031 | Diageo plc, Pernod Ricard, William Grant and Sons Ltd.

Bourbon Whiskey Market Size, Forecast 2031 by Key Companies-Beam Suntory, Kirin Brewery, Bulleit Distilling Company, Buffalo Trace Distillery, Heaven Hill Distilleries

Whiskey Tourism Market on Track to Reach $41.7 Billion by 2031

Maker’s Mark names new master distiller

US-based High Basin Brands raises $4m, acquires local distiller

J. Mattingly 1845 Distillery Offering Customizable Bourbon for Corporate Gifting

This Michigan Distillery Is Making Whiskey With Rye Recovered From an 1876 Shipwreck

Awards Announced >> 3 Stories

Heaven Hill Distillery awarded IWSC’s 2024 Bourbon Producer Trophy

Traveller: double platinum whiskey

MICHTER’S NAMED WORLD’S MOST ADMIRED WHISKEY

Bourbon Festival News & Updates >> No stories this month!

Angel’s Envy tweaks cask-strength Bourbon

2XO Whiskey Releases Second Vintage of Gem of Kentucky, The Only Double Barreled, Single Barrel Kentucky Straight Bourbon Whiskey

Rabbit Hole Just Dropped a New Limited-Edition 8-Year-Old Rye Whiskey

Templeton Releases New Flagship Templeton Straight Rye Whiskey

The Buffalo Trace Antique Collection Returns For The Fall 2024 Season

Remus Gatsby Reserve Returns

Four Roses Distillery Unveils Single Barrel Collection, Honoring 20 Years Of Single Barrel Excellence

Milam & Greene Whiskey Cooper’s Hawk Single Barrel Bourbon Is Ready to Take Flight

Michter’s First Release of Its 20 Year Bourbon in Two Years

Hidden Barn Releases Perfect Harmony Madeira Finished Bourbon for 2024

Bourbon & Whiskey News: October 2024 Insights

11/01/24
Curated by Rebecca Herman McBrayer

Bourbon & Whiskey News Highlights from October 2024 >> 40 Stories!

In October 2024, the bourbon and whiskey industry experienced remarkable advancements, highlighted by an impressive boom in whiskey tourism and the expansion of festivals, alongside significant distillery growth. American whiskey production is on the rise, defying stagnant sales. Exciting new bourbons were launched from various brands, and the Kentucky Bourbon Trail proudly celebrated its 25th anniversary.

Whiskey Tourism Market Analysis Report 2024: Rise in Gastro-Distilleries, Growth of Whiskey Festivals, US Expansion – Size, Share, Trends, Opportunity, and Forecasts to 2029

Investing in America’s Spirit: CaskX Highlights Bourbon Investment at 2024 Kentucky Bourbon Festival

Why American whiskey is raising its production while sales stay flat – Category Intel

California becomes powerhouse in bourbon business

American whiskey growth stalls in US

InvestBev Commits $50 Million to Fuel Growth in the Distillery and Bourbon Barrel Sector

MGP Ingredients Declares $0.12 Quarterly Dividend

Bardstown Bourbon Company Completes Most Significant Distillery Expansion to Date

Journeyman Opens a New Complex in Valparaiso, Indiana

Legendary Master Distiller, John Campbell, Joins Sespe Creek Distillery

Distillery building ranks among top Henderson projects in September

These two founders left Maker’s Mark to create their own distillery

Descendants of Bardstown’s founders set up distillery in Muhlenberg Co.

Green River Distilling Co. coming to Whiskey Row

Louisville distillery and brand to sell at auction in December

2.55 million tours and counting: Kentucky Bourbon Trail by the numbers

Kentucky Bourbon Trail | Distilleries celebrate 25 years since the iconic trail began

Awards Announced >> 5 Stories

IWSC announces 2024 Spirits trophy winners

Heaven Hill named Most Awarded US Distillery at international spirits competition

Kentucky Peerless Distilling Co. Awarded Bourbon Trophy 2024

See how Kentucky bourbon, distilleries ranked in USA TODAY’s 10Best Readers’ Choice Awards

Michter’s Receives The Industry’s Highest Honor: The 2024 World’s Most Admired Whiskey

Bourbon Festival News & Updates >> 1 Story

Record-setting attendance helps Bourbon & Beyond win national Festival of Year award

Mary Dowling Whiskey Company Introduces Winter Wheat Bourbon: A Toasted Barrel Masterpiece

Widow Jane Releases 20-Year Black Opal Bourbon

Blade and Bow Re-Releases 22-Year-Old Kentucky Straight Bourbon Whiskey

King of Kentucky Bourbon Releases Seventh Edition

2XO Announces Release of The Sneakerhead Blend Bourbon

RD1 Spirits Unveils 10-Year Kentucky Straight Bourbon Whiskey Finished in Brazilian Amburana Wood

Bardstown Bourbon Co. Releases Blackberry Farm Collab Whiskey

Milam & Greene Whiskey Barn Owl Single Barrel Bourbon is Ready to Fly

Brother’s Bond adds 7YO bonded Bourbon

Yellowstone Bourbon announces 2024 Bourbon Giftpack

Woodford Reserve Releases Master’s Collection Madeira Cask Finish

Jim Beam® Unveils Limited-Edition Winter Reserve To Unwrap The Spirit Of The Holidays

Baker’s Bourbon Launches New High-Rye Expression

A Very Rock n’ Roll Holiday: FEW Spirits Releases Icons of Rock Collection Featuring Whiskey Collabs with Legends of Modern Rock

Rabbit Hole Distillery Releases Limited Edition 8-Year-Old Boxergrail Founder’s Collection

‘Distillery of the Decade’ Releases Alberta Premium Batch 10 Legacy Reserve

Buffalo Trace Releases 2024 Antique Collection

Your Bourbon Journey: A Reflection on Year One

September 17, 2024
By Rebecca Herman McBrayer

As I reflected on the incredible week Wayne and I had at the distilleries and the Kentucky Bourbon Festival, I couldn’t help but acknowledge that Your Bourbon Journey began a year ago on 09/16/24 with our very first post – Kentucky Bourbon Festival 2023 – Day 1. Surprisingly, despite my initial nerves, the post was read by 34 people. While it may not have reached thousands of readers, it served as the catalyst for sharing about the rest of the festival through 4 additional posts and accumulating a total of 100 more views.

I took the time to carefully consider what Your Bourbon Journey could become, and after some thoughtful planning, I established a consistent schedule for research, writing, and publishing. Wayne has been incredibly supportive throughout, and I truly believe he enjoys sharing our journey just as much as I do. Whenever I may not feel inspired to write, Wayne always encourages us to conduct a tasting that we can then explore and share with everyone. There is nothing quite like having someone to share your passion with who is also as supportive and loving as my husband, Wayne.

Over this first year, 98 posts have been written and shared. It is humbling to know that 1895 different people have visited Your Bourbon Journey and viewed 3282 published items. To think that this was accomplished by word-of-mouth and no advertising or promotion dollars is a bit mind-boggling. It is also stunning that these posts have had views from 19 countries outside of the United States.

The largest category published is tastings. Wayne and I have completed and shared tasting notes 43 times for a total of 95 spirits. Distillery visits are next on the list at 17; however, there is still so much to write for that category. Wayne and I have visited 61 different distilleries and have enjoyed 147 bourbon experiences since I began tracking 12/27/2020. The first “stamp” in our Kentucky Bourbon Trail book was received at Jim Beam on 04/22/2022. We received our 42nd stamp to complete the trail on 05/21/2023 (394 days after the first stamp) at Woodford Reserve. We accomplished this by driving 4,697 miles over 14 separate weekend trips to 25 different cities. Yes – there is still much to write!

So what is in store for year number two? Of course, there will be more distilleries, tastings, and experiences to explore. Also, before the end of 2024 we will launch our YouTube Channel. If you have ideas and suggestions for content that you would like to see written about or talked about on our channel, please reach out because we would love to hear from you.

As Wayne and I firmly believe, it’s not just the bourbon or the location that makes this journey truly extraordinary… it’s the remarkable people we encounter along the way that fuel our desire to do even more. Bourbon is America’s Native Spirit, with deep historical ties to our society that can be difficult to fully grasp, especially when savoring a dram with friends. Yet it’s precisely this rich history, the vibrant culture, and the exceptional individuals involved that render bourbon truly unparalleled and incredibly cherished. With only 13 days remaining in Bourbon Heritage Month, there is still so much to celebrate and savor. Cheers to one and all!

Embracing the Craft,
Rebecca and Wayne

09/10/24 Wayne & Rebecca at Maker’s Mark

Wild Turkey Distillery Tour: A Russell’s Reserve Immersion Experience

Tour Date: September 12, 2024 10:00am
By Rebecca Herman McBrayer

Our long-awaited first tour of Wild Turkey was finally here! Arriving in the parking lot and seeing the gorgeous visitor ahead let me know this was really happening!

Check in was simple. The lady who checked us in hinted that we might want to visit the bottle shop before the tour as they had the Jimmy Russell 70th Anniversary bottles available but they had a specific allotment for the day. She also said that she could hold our purchases for us. We know how to take a hint! This also gave us an opportunity to explore a bit.

The visitor center is absolutely beautiful. No detail was overlooked.

Tour Description: Pull back the curtain on Kentucky craft whiskey excellence and discover the art of barrel maturation that has been perfected by our Master Distiller Eddie Russell. We invite you to go behind the scenes with us for the Born from the Barrel Russell’s Reserve Immersion, a 60 minute in-depth look at where and how the award-winning Russell’s Reserve is made. The tour includes a visit to one of our oldest and most iconic timber rickhouses where you’ll learn about the impact of environmental aging and the importance of center cut selection for our acclaimed small batch and single barrel whiskeys.

We were excited to learn that Bo would be our guide. We had met Bo on prior visits and knew he was a wealth of knowledge as well as passionate about all things Wild Turkey. Follow him on Instagram: firebirdbo. He provided a brief overview of what we would be doing and then invited us to board the bus.

We arrived at Rickhouse A – their oldest, built in 1894. We enjoyed the view outside of the rickhouse while Bo shared historical information about Wild Turkey, the property, and the rich distilling history of the area.

Once inside, we learned more history about their operations, the rickhouse, and how Jimmy, Eddie, and Bruce came into the organization. We have been in many rickhouses but this one simply felt special. Of course, it smelled amazing with 130 years of angel’s share permeating the wood! These pictures don’t do it justice but they do provide some context of being there.

Russell’s Reserve Tasting

The tour concluded with a guided flight of Russell’s Reserve products. The pours were outstanding and it was the first time either of us have tasted a Russell’s Rye or the 13-year-old. Wow!

Taking it All In

Following the tasting we got a drink to take outside and enjoy the patio area. A truly beautiful day! We kept hoping that if we stayed long enough, Jimmy Russell would arrive. Thus, we went upstairs to their bar for a small bite and met two great guys from NY – Ben & Ben – father and son. Bourbon people are the best!!!

We decided that we should head back to Bardstown. Slightly bummed that there wasn’t an opportunity to congratulate Jimmy on his 70th but thrilled with our day at Wild Turkey!

Our most exciting bottle to acquire was the 70th Anniversary one. We did a neat pour of it while there and it is outstanding!

Distillery Trail Statistics

We originally visited Wild Turkey May 23, 2023. Unfortunately, it was still on shut-down for renovations and were not able to engage in a tour. We did enjoy the gift shop and chatting with people who work there. It was our 46th distillery and our 39th stamp on the KBT Signature Trail and we knew we would return once full tours were available.

We visited again February 23, 2024 and were able to meet and visit with Jimmy Russell. It was a dream come true to have the opportunity to visit with him on that day.

For this third visit, we were thrilled to experience the Born from the Barrel Russell’s Reserve Immersion Tour. It was our 142nd distillery experience.

Happy Trails!
Rebecca & Wayne

All photos by Rebecca Herman McBrayer unless otherwise noted.

Scotchy Bourbon Boys 4th Annual Bus Tour: Distillery Adventures and Tastings

Tour Date: September 11, 2024 8:00am – 5:30pm
By Rebecca Herman McBrayer

We were very excited to be joining the Scotchy Bourbon Boys on their 4th Annual Bus Tour! We met up at the Mammy’s parking lot bright and early. After a moment of silence in remembrance of 9/11, we kicked off the day with a pour of Johnnie Walker Blue and a toast for a great day!

Then it was time to load the bus and head to Bardstown Bourbon Co. for our first experience. On the way, Super Nash pulled out a dusty bottle of Hill & Hill for us to try on the ride over. It was amazing!

At BardstownBourbon Company we got checked in and some got cocktails while others checked out the gift shop. When it was time for our Rickhouse Barrel Thieving Tour, we met our guide – Samantha. She let us know that her nickname was “Heavy Hand Sam” and to be aware of that during the thieving pours!

We sampled from three barrels in the beautiful Rickhouse K. One was a bourbon that will ultimately become their Bottle-in-Bond bourbon. The second was a rye expression that is not currently being offered. The final one we had to guess and the “Rye Team” won that round! In fact, it was a 95% rye that would later be finished in their special zebra casks and bottled as their green label rye.

Photo by Chris Thompson

Fun on the Bus and Lunch

Back on the bus and more pours were happening! Super Nash had a mason jar of what had previously been in a dusty McCormick decanter – it was fantastic! Tiny showed the “unicorn” that we would have later, and then it was a pour from the 1980 Early Times!

There was a brief stop for shopping at The Blind Pig Bourbon Market where several great finds were acquired by many on the bus. Then we headed to the Old Kentucky Home Country Club for lunch. We had ordered our selections in advance and everyone enjoyed their choices!

Next it was time to travel to Limestone Branch and that meant more time for tastings! Up first was a dusty of Yellowstone, followed by the Yellowstone finished in a Tokaji barrel, and topped off by the fresh opening of beautiful dusty Jim Beam decanter. All terrific pours!

Before we knew it, we had arrived at LimestoneBranch Distillery. We were incredibly blessed to have their National Brand Ambassador, Stephen Fante, as our guide for our experience. He provided a fun and informative tour that included history as well as all aspects of their distilling process.

We then went into their newest building addition – the single barrel select room. Once there, we enjoyed five incredible pours and hear more awesome stories. We laughed, shared, and had a great time!

Following our tasting, we still had time for a cocktail, cigar, and shopping in the giftshop before we needed to get on the road back to Bardstown.

While on the road, we had a pour of Jeffrey’s World Whiskey Society 10 Year Straight Bourbon Whiskey Finished in Port Cask Unicorn edition. It was very good! While we passed, there was also a pour of Penelope Rio available!

Before we knew it, we had arrived at HeavenHill Distillery for our Whiskey Connoisseur tasting. This included 5 great pours: Elijah Craig Toasted, Select Stock Armagnac Finish, Pikesville Rye, Heaven Hill Heritage 18 Year, and Elijah Craig Barrel Proof.

There was time for a bit of shopping before gathering back on the bus.

Surprise Birthday Party for Tiny!!

We arrived back at the parking lot near Mammy’s and everyone was pretending to say their goodbyes for the evening. Little did Jeffrey know that his wife, Rachel, had arranged a surprise party at Mr. Tubs for his birthday. Thus, the fun continued for several more hours. I do believe that he was genuinely surprised!

Photo by Wayne McBrayer

This was an absolutely an amazing day! We knew it would be fun but had no idea how mush we would truly enjoy being with everyone on the bus. The generosity of the bottles and pours shared was second-to-none. People we have known through social media and brief meetings at events have truly become amazing friends that we will always cherish. We hope that we will be able to join them on another trip in the future!

THREE Gift Shops

We picked up a few bottles today!

Distillery Trail Statistics

We originally visited Bardstown Bourbon Co April 23,2022. It was our 6th distillery and our 2nd stamp on the KBT Signature Trail. Our second visit was March 2023 and we did the Barrel Thieving Tour and it was our 56th distillery experience. Next we visited Bardstown Bourbon Co in June 2023 as part of the 2023 Mint Julip VIP Bardstown Collection Tour and it was our 78th distillery experience. We also did a Distilled Dinner there in 2023. Therefore, this was our 5th visit there and our 139th distillery experience.

Our first visit to Limestone Branch was May 20, 2023. It was an amazing day as we completed the Central Craft Trail there and it was our 40th stamp on the Kentucky Bourbon Trail as well as our 48th distillery and 73rd distillery experience. Thus, this was our 2nd visit to Limestone Branch and our 140th distillery experience.

For Heaven Hill, our first visit was April 24, 2022 and we did the Bottle Your Own experience. It was our 9th distillery and our 5th stamp on the KBT Signature Trail. We returned to Heaven Hill in June 2023 as part of the 2023 Mint Julip VIP Bardstown Collection Tour and it was our 77th distillery experience. That makes this our 3rd visit to Heaven Hill and our 141st distillery experience.

It’s a good thing I have a spreadsheet!

Happy Trails!
Rebecca & Wayne

All photos by Rebecca Herman McBrayer unless otherwise noted.

Maker’s Mark Distillery Tour: Behind the Bourbon Experience

Tour Date: September 10, 2024 1:40pm
By Rebecca Herman McBrayer

Today Wayne and I traveled 165 miles to Lorreto, KY for a visit at Maker’s Mark. It had been nearly 18 months since our first visit and we were excited to enjoy the experience and see what new things we might learn.

They have really expanded their visitor center. After checking in we proceeded to their beautiful bar and lounge area. We quickly determined that we would have a neat pour of the Heart Release 2024 and we were happy to learn that we could also purchase the bottle.


Another fun thing – Whisky Jean the distillery cat. She sat there while numerous people pet her despite the sign saying she didn’t like being touched. She even has her own Instagram account.


The tour we booked was titled, Behind the Bourbon: An Insider’s Look Behind the Scenes. The tour’s description: This immersive distillery experience pulls the curtain back on the Maker’s Mark® process. More detailed and technical than a standard tour, visitors encounter all aspects of production, accessing far reaches of the distillery, warehouse, cellar, cistern and bottling. And, of course, we can’t truly get behind the bourbon without getting into some. Expect a tasting with pours of the unexpected and the familiar. 

Our guide for the day was Jim and he was fantastic. There wasn’t a question that he couldn’t answer!

We started with a discussion on the receiving, inspection, and acceptance of the grain. Then we went inside to the production building. Unfortunately, they have just come off of a shut down so there wasn’t a lot happening. That said, the cookers were working and we were able to see fermenters at the day 1 and day 2 stage. A

Also, while there was no distillate coming through the spirit safes, Jim had some set aside for us to taste.

We walked the grounds and there is something to see around each corner. We visited the printing room where print presses from the 1930s were at work. We then viewed the area where the barrels are received, moved into the building, and filled. As Jim indicated, it would have had a lot more action if they were in operation. However, it was interesting nevertheless.

Next we headed to their oldest rickhouse where we learned about their barrel aging processes. We first had a pour of the standard, 90 proof, Maker’s Mark. Next, Jim thieved some Maker’s Mark 46 out of the barrel for us. It was terrific!

Then a trip to the cellar was on the agenda. Jim provided a detailed explanation of their farming and raising of livestock, grain, trees, and bees! Once in the cellar, while enjoying the 50 degree temperatures, Jim talked about how the temperatures interact with the barrels and the aging process. We ventured up to the second floor of the rickhouse where we were able to feel the limestone wall while enjoying two additional pours from their stave finishing collection.

We then made a stop at the building with an historical display about Margaret Samuels – the marketing mastermind behind Maker’s Mark and the first woman inducted into the Kentucky Bourbon Hall of Fame. We learned about the quality assurance room, and watched the operation of the bottling line.

Of course, no trip to Maker’s Mark would be complete without stoping at the stunning Chihuly blown glass display!

While in the gift shop, we also had an opportunity to talk a bit more with Jim (our guide) and got a picture with him as well. We highly recommend this tour!

Distillery Trail Statistics

We originally visited Maker’s Mark April 23,2022. It was our 7th distillery and our 4th stamp on the Signature Trail. For this second visit, The Behind the Bourbon tour was a new experience. It was also our 138th distillery experience.

Happy Trails!
Rebecca & Wayne

Evening Wrap Up

We headed back to Bardstown and checked into our hotel. While we had planned to go to Mammy’s for dinner, we opted for our other favorite when in town, La Herradura, which has outstanding Mexican food.

It was a great first day and we are looking forward to Wednesday!

All photos by Rebecca Herman McBrayer unless otherwise noted.