unicorn auctions

The Fall of Seagram’s: Tasting the Spirits That Built an Empire

/ bourbonjourney / Leave a comment

Welcome to Your Bourbon Journey! Today, Wayne and Rebecca are taking a vintage “vertical leap” across three different countries with a historic Seagram’s flight spanning the 1970s and 1980s. 

Before the empire was dismantled, Joseph E. Seagram & Sons ruled the global spirits landscape. In this tasting, we unseal and explore three pristine, dusty bottles representing Canada, Scotland, and Kentucky straight bourbon. 

How does 1970s Benchmark compare to today’s Buffalo Trace expression? Why did vintage Canadian whisky hit so differently from the Waterloo stills? Pour yourself a dram and join us for the ride!

🔔 Subscribe to Your Bourbon Journey for weekly vintage dusty tastings, distillery deep dives, blind flights, and cocktail tutorials!

Connect With Us & Support The Journey! 


Revival Vintage Spirits https://revivalky.com/ 

🎓 Want to earn a FREE Whiskey Certificate? Start your bourbon education journey with Whiskey University today! Take your first steps here: https://www.whiskeyuniv.com/first-steps

❌YOUR BOURBON JOURNEY DOES NOT SELL ALCOHOL❌

Featured Bottles & Tasting Order:

🥃 Pour 1: Seagram’s V.O. Canadian Whisky (Distilled 1978, Bottled c. 1984–1985)

  • Classification: Blended Canadian Whisky
  • Distillery: Historic Waterloo Distillery (Waterloo, Ontario – closed 1993)
  • Age & Proof: 6 Years Old | 80.0 Proof (40% ABV)
  • Origin: From Rebecca’s parents’ collection, complete with its original presentation box and bilingual 1978 Canadian excise tax stamp.
  • Notes: Light, delicate sweet corn, subtle butterscotch, soft mouthfeel, and surprisingly great viscosity for an 80-proof blend.

🥃 Pour 2: Seagram’s 100 Pipers Blended Scotch Whisky (c. 1971–1974)

  • Classification: Blended Scotch Whisky
  • Distilleries: Chivas Brothers blending house; malt core sourced from Allt-a-Bhainne and Braeval (Braes of Glenlivet)
  • Specs: NAS (approx. 5–8 yr components) | 86 Proof (43% ABV) | Pre-metric 4/5 Quart
  • Sourced: Picked up for $30 at Revival Vintage Spirits in Covington, KY, inside its iconic original zippered retro travel caddy.
  • Notes: Golden Delicious apple, fresh pear, sweet malted barley, and a whisper of delicate Speyside peat. Perfect intro-level vintage Scotch that outperforms modern shelf staples.

🥃 Pour 3: Seagram’s 6 Year Benchmark Premium Bourbon (Bottled 1973)

  • Classification: Kentucky Straight Bourbon Whiskey
  • Distillery: Calvert / Henry McKenna Plant (DSP-KY-1 / D-126, Louisville, KY)
  • Age & Proof: 6 Years Old | 86 Proof (43% ABV) | 4/5 Quart Decanter
  • Dating: Confirmed 1973 via base Owens-Illinois glass date stamp and Series 112 red tax stamp. Purchased via Unicorn Auctions.
  • Notes: Rich, dark confectionery butterscotch, heavy vintage oak, rich mouthfeel, and zero thinness. An absolute masterclass in 1970s Kentucky dusty bourbon that shows why selling off Seagram’s spirits portfolio was a massive industry fumble.

🚨REMEMBER TO ALWAYS DRINK RESPONSIBLY🚨

❓Questions❓ YourBourbonJourney@gmail.com

NOTE: The spirits in this review were purchased by us. We were not compensated by the spirit producer for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.

#Bourbon #VintageWhiskey #DustyBourbon #Seagrams #BenchmarkBourbon #ScotchWhisky #CanadianWhisky #WhiskeyReview #BourbonTasting #VintageSpirits #YourBourbonJourney #WhiskeyHistory #SeagramsVO #100Pipers #RevivalVintageSpirits

Vintage Old Crow Bourbon Tasting: Are Older Bottles Actually Better?

/ bourbonjourney / Leave a comment

It’s the end of the week, and today is a very special “Sipping on History” edition of Your Bourbon Journey! We are cracking open and reviewing two incredibly rare vintage bottles of Old Crow Bourbon sourced from Unicorn Auctions. If you love dusty bourbon, rare whiskey history, and the legendary National Distillers profile, this vintage showdown is for you! 

First, we dive into a pristine 1995 Old Crow Japanese Export (80 Proof). This transitional time capsule features a unique “distilled vs. bottled” loophole—distilled by W.A. Gaines at the historic DSP-KY-25 plant in Frankfort right before it was shuttered, and later bottled by Jim Beam at Clermont (DSP-KY-14). Thanks to immaculate storage by the Mercian Corporation in Japan, this bottle boasts an unbelievable fill level and a shocking nutmeg and lemon zest flavor journey.

Next, we break the 50-year-old state tax stamps on the ultimate “tuckaway fifth”—the c. 1974-1975 Old Crow “The Traveler” (86 Proof). This flat, briefcase-friendly bottle is 100% pure, unfiltered National Distillers juice from the golden era of the Frankfort plant. This specific bottle has a mind-blowing history, literally circumnavigating the globe from Kentucky to Italy, over to a Japanese private collection, through Chicago, and finally into our glasses. Wait until you hear our tasting notes—we discovered complex milk chocolate, dark cocoa powder, and allspice flavors we have NEVER found in a modern bottle. 

We also share stories from our recent trip to the historic Glenns Creek Distilling property (the original home of Old Crow) for their 4th of July party with David Meier, and explain how a piece of vintage boiler coal ties this whole legendary history together! 

Have you ever tried a vintage dusty bourbon? Let us know in the comments below!

If you like what we do, hit that SUBSCRIBE button to join the journey! Always remember to drink responsibly, and when you get a chance, go visit Glenns Creek and see the history of Old Crow for yourself. Cheers!

Connect With Us & Support The Journey! 

🎓 Want to earn a FREE Whiskey Certificate? Start your bourbon education journey with Whiskey University today! Take your first steps here: https://www.whiskeyuniv.com/first-steps

❌YOUR BOURBON JOURNEY DOES NOT SELL ALCOHOL❌

The Transitional Japanese Export: Old Crow Kentucky Straight Bourbon Whiskey (Japanese Export)

  • Classification: Straight Bourbon Whiskey
  • Distillery: Distilled at Old Crow Distillery (Frankfort, KY — DSP-KY-25); Bottled at Jim Beam Distillery (Clermont, KY — DSP-KY-14)
  • Mash Bill: Historic National Distillers Mash Bill (Estimated around 72% Corn, 13% Rye, 15% Malted Barley)
  • Age: NAS (Not Stated, but law requires a minimum of 4 years; vintage stocks indicate it likely carries significantly more age)
  • Proof: 80 Proof (40% ABV)
  • SRP: Original export pricing varied $30-45 historical estimate)
  • Released: 1995 (Based on the “95” glass manufacturer stamp on the base)
  • Other: Imported to Japan by Mercian Corporation; features dual English and Japanese rear labels.
  • Purchased: June 2026 for $228 (including fees and tax) at Unicorn Auctions

The Globetrotting Traveler: Old Crow “The Traveler” Fifth

  • Classification: Straight Bourbon Whiskey
  • Company: National Distillers Products Co.
  • Distillery: Distilled and Bottled by The Old Crow Distillery Company (Frankfort, KY — DSP-KY-25)
  • Mash Bill: Historic National Distillers Mash Bill (Estimated around 72% Corn, 13% Rye, 15% Malted Barley)
  • Age: NAS (Typically aged 4 to 6 years during this golden era)
  • Proof: 86 Proof (43% ABV)
  • SRP: ~$5.00–$7.00 (Historical 1970s retail price)
  • Released: c. 1974–1975 (Dating verified by the transitional “4/5 Quart • 0.757 Litro” dual metric labeling)
  • Other: Double-export provenance markings; features original Italian import stamps (Ditta Sposetti-Darsena-Genova), a Japanese over-sticker, and a modern US private collection import strip.
  • Purchased: June 2026 for $475 (including fees and tax) at Unicorn Auctions

🚨REMEMBER TO ALWAYS DRINK RESPONSIBLY🚨

❓Questions❓ YourBourbonJourney@gmail.com

NOTE: The spirits in this review were purchased by us. We were not compensated by the spirit producer for this review. This is simply our opinion based on what we tasted on this day. Please drink responsibly.

#YourBourbonJourney #VintageBourbon #OldCrow #DustyBourbon #NationalDistillers #BourbonReview #UnicornAuctions #RareWhiskey #WhiskeyHistory #Glenns CreekDistilling #OldCrowTraveler #BourbonTasting #KentuckyBourbon #CollectibleWhiskey #SippingOnHistory