Overcoming Bourbon Burn

April 28, 2024
By Rebecca Herman McBrayer

Tasting a fine spirit like whiskey or bourbon is as much art as it’s science. That said, it also takes much time to become accustomed to it, especially after experiencing a burning sensation as you take your first sip. In the article, “Enjoying Bourbon Might Take Patience,” Wayne shared his personal story of how long it took him to be able to drink bourbon neat and truly enjoy it. For this Sunday Spirit Note, I share some reasons why whiskey/bourbon can burn your throat and tips on reducing such unpleasant experiences.

What is Whiskey Burn

Whiskey burn, a tingling sensation in the mouth and throat, is caused by ethanol activating Vanilloid Receptor-1 (VR1) nerve cells, which send distress signals to the brain, interpreting the drink as too hot and causing a burning sensation to prevent further consumption. The burn intensity depends on the whiskey’s alcohol content and temperature. Ethanol lowers the activation temperature of VR1 receptors, making them more sensitive to the heat of the whiskey. Similar to the reaction to capsaicin in spicy foods, VR1 receptors are activated at a lower temperature in the presence of ethanol, triggering the burning sensation. Whiskey burn is a protective mechanism to prevent tissue damage from consuming liquids that are too hot or potentially harmful.

Steps to Reduce the Burn of Bourbon Whiskey

There are multiple approaches that can be taken to reduce the burn of bourbon whiskey to help you enjoy it more. Over time, you can find the method that is best for you and you may also find that different options for different bourbons are most effective.

Add water: Dilute the whiskey with a few drops of water using a straw. Start with three to five drops and add more until you reach your desired dilution. Water can also release additional aromas and tastes by reducing the alcohol content.

– Add ice: Adding ice can neutralize the burn and prevent dehydration and a parched throat.

Chill the drink: Chilling the bottle or glass in the refrigerator for about 2 hours will soften its flavor; thus, reducing the burn and helping it go down more smoothly.

Use a straw: Drinking whiskey through a straw can help to bypass the back of the throat and reduce the burn.

Take small sips versus large swigs: Savor your drink with small sips instead of chugging it to reduce the burn. This also helps you to enjoy the flavors more. Have a glass of water on hand for drinking to quench your thirst so you will be more inclined to sip your bourbon slowly.

Hold the whiskey in your mouth: Allowing the bourbon to sit in your mouth for a few seconds before swallowing helps the flavors to dissipate and reduces the burn. This is especially important on the first few sips as it can help to numb the tongue.

Roll it around on your tongue: This has a similar effect as holding it in your mouth. By gently rolling the bourbon around on your tongue before swallowing, it allows the flavors to develop and reduce the burn.

– Drink then exhale: Take a deep breath in, exhale a bit, sip the whiskey, and then exhale the rest of the air. This flushes out alcohol vapors and reduces the burning sensation.

Add a mixer: Mixing whiskey with a non-alcoholic beverage, such as soda or juice, can reduce the alcohol concentration and make it more palatable.

Bourbon whiskey often causes a burning sensation due to its high alcohol content, but various methods can mitigate this. If you tour a distillery in Kentucky, it is often described as the “Kentucky Hug.’ Experimenting with chilling techniques, dilution of alcohol, tasting approaches, and even breathing techniques, can reduce the burn while preserving the flavor.

Remember, when ordering bourbon whiskey in a bar, it can be consumed “straight,” which involves cooling it and straining it over ice, or “neat,” which means serving it at room temperature without any additives. While some prefer the pure flavors of bourbon neat, others suggest sipping it slowly to fully appreciate its nuances. Ultimately, the best way to enjoy whiskey is subjective and it certainly depends on personal preferences.

In the words of Jim Beam’s Master Distiller, Fred Noe, and his father (Booker Noe) before him, “Drink it any damn way you please.”

Enjoy Your Bourbon Journey – And Always Drink Responsibly
Rebecca



Enjoying Bourbon Might Take Patience

April 27, 2024
By Wayne McBrayer

Last Saturday, my wife Rebecca and I spent part of the afternoon doing a tasting of the 10 different recipes of Four Roses Bourbon based on the 10 different yeast strains that they use. It was a fun tasting and I was able to pick up a lot of different tastes and scents while we were doing it. It caused me to reflect back to the very beginning of my bourbon tasting and how things have changed for the better.

It was 2021 and I was sitting on our back porch looking over our lake and Rebecca and I were tasting the very first release of W.H. McBrayer. My cousins had resurrected the family bourbon and had released 900 bottles of which we acquired 2 of them. As I nosed the bourbon, all I could pick up was alcohol and when we tasted it, my throat and mouth were on fire! I was beyond frustrated and told Rebecca I’ll never be able to appreciate this or drink it and it has my last name on it!

She encouraged me to not give up and that it was a process. In this case, I stuck it out and she was right. For months, I would only drink my bourbon on ice and slowly I began to like it. The problem for me was that it became way too light and watery. One day I was tasting Maker’s Mark and decided I was going to drink it neat and wow, it wasn’t bad! It didn’t burn and I picked up wheat as a flavor! My nose and palate finally combined to find this once fire juice to be outstanding and worth my time and effort.

Patience is hard, and I find it difficult at times to be patient. This time it paid off and now that once fire juice of W.H. McBrayer Batch No. 1 is pleasant with caramel on the nose and a vanilla and cinnamon on the finish. This 103.6 proof that almost knocked me out of my chair is now almost too low for me. For what it’s worth, W.H. McBrayer No. 4 is coming out soon and my cousin has told me, “the best is yet to come” and I believe him. It’s great bourbon. Be sure to check out their Legacy Club if you are interested.



You may be like I was and not enjoy it. It may to be too hot, taste awful, smell bad and look weird. I encourage you to stick with it. You’ll find that it’s not that bad and you might even find out that you’ll end up loving it.

Enjoy your bourbon journey –
Wayne

Photo credits: Rebecca Herman McBrayer

Note: Wayne McBrayer is not affiliated with McBrayer Legacy Spirits. They are cousins, friends, and great people. We support their bourbon journey and respect what they are doing to resurrect a 150-year-old brand that is part of their family lineage.